Introduction

Daniela: Hello everybody. Welcome to the first 100 podcast. This is where we explore the journey of entrepreneurs, business owners, agency leaders, and so many more people as they share with us the strategies, the challenges, and the triumphs that have led them to secure those first 100 customers. Very excited today because we have a very special guest. Fernando Sustaita, how are you, Fernando?

Fernando: I’m doing great. Thank you for asking. How are you?

Daniela: I am doing great putting on my glasses. I’m very happy to have you here. I wanted to do this without glasses and then quickly I realized I can’t. Very happy to have you on the podcast today, Fernando, you’ve been a partner of Penji’s for a while. So you’re also, you know, you’ve worked with us before for people watching our show. Can you tell us a little bit about yourself, what you do, give us context.

Early E-Commerce Journey

Fernando: Yes. Thank you. Well, I guess you want to know about my e-commerce journey, not about my whole life. So I started doing e-commerce literally on 1998. Yeah, I am that old. You know, when eBay came out, I am a toy collector. I’m a nerd at heart. You know, and I was buying toys and before I realized, I was like, oh my God, I have so many toys. I need to sell them back. And my passion for e-commerce began right there.

Of course, I got married where I told me, you need to find a full-time job. I said, okay, wait. I went to corporate, did very good in corporate six figure job, 2013. I get laid off. And I’m like, oops, oil and gas company collapsed. And I told my wife, you know what, I have always wanted to do e-commerce full time. I’m gonna do it. And she’s like, well, if you can take off before you find another job, go ahead and do it.

And I have been doing this ever since. Literally I’ve been full-time self-employed for almost 11 years. And I have loved every single moment of it. I have done from selling on Amazon, Etsy, Shopify, eBay, Amazon, you know, TikTok, Facebook marketplace, you name it, right? Whatever the opportunity is, we go and test it. And sometimes we have been years long journeys and sometimes we have been like, okay, let’s get out of here. It’s not a good idea. So, you know, but it’s been a fun journey.

From Corporate to E-Commerce

Daniela: So you started with selling collectible toys, right? And then it sort of has been snowballing into what you’re doing now. How does that compare to what you were doing, you know, at the beginning where I’m assuming like all these collectibles that were just too many to have, were just, you know, reselling.

Fernando: Well, I mean, it has been like a whole rollercoaster. When I was in corporate, you know, I used to give a little background. I have a degree on international business marketing with a minor in psychology, and I was working for the legal procurement department on contracts. So for the oil and gas, I was in charge of billions of dollars every year on purchasing power from the companies I used to work with.

And then from that day of going to fancy dinners, I was going to Walmart to buy toys, to resell. So it’s like, but selling toys and then Legos and Star War figures and selling Hot Wheels and things like that, it was fun, but it wasn’t bringing enough money to the house, right? So we had to get more serious. We had to look for real products.

At some point I started teaching. I was in a Facebook group. Somebody asked me, do you want to, you know, you’re very good at this. Will you like to give a little class? And I’m like, well, I have done that in corporate. I trained people. I’m like, okay, I’ll give it a shot. And before I realized I was doing it, and then I had a course, and then I had a coaching program. Then I had a bunch of people, you know, and a bunch of following, and I’m like, oh, okay. It’s not what I expected when I left my corporate job. I thought I was gonna be selling all the stuff online. And now it’s like, it is what it is, right? Sometimes the journeys take you somewhere else with experience and everything, and it’s been rewarding.

So, but yeah. Selling toys and what I’m doing today, it’s a whole different thing. I no longer go to the stores and hunting for like, “Hey, let’s see if I can buy a whole aisle from the clearance department.” I don’t do that anymore. I kind of miss the hunt sometimes, you know? But at the same time, it’s easier to do it this way.

E-Commerce Evolution Since 1998

Daniela: You know, it’s really interesting to me because you started e-commerce in 1998 when I think e-commerce wasn’t that big. I don’t remember when Amazon was started, but I think Amazon, either it was just for books or it, you know, they hadn’t even, like the website wasn’t even a thing yet at the time.

Fernando: I don’t remember. It was 98 or 99 when I was selling on Amazon. But it, Amazon, at the time it was books. You’re right. But it had something that a lot of people don’t remember. Amazon was trying to copy eBay and they had auctions, so it was like eBay at the time. It was only auctions. And so they were not unknown. So you could go to Amazon and buy very cheap and then you would go to eBay and sell whatever you bought because it was that way.

And now look at what Amazon is and eBay is not even close to that. So it was interesting, I mean, to be honest, like I stopped selling on Amazon like around early 2000. And then I never looked back at Amazon. I completely forgot Amazon existed until like 2014. Really, it was never on my radar because I used to like going to the stores and buying my books and stuff like that, and one day I had these huge lots of Lego that I was selling and my friend is selling on Amazon. I’m like, and Amazon? Amazon has auctions and I don’t wanna sell on auction. I was like, what are you talking about? Amazon has never had auctions. I’m like, yes, Amazon had auctions. I remember going to America online and saying, welcome. And he’s like, whoa, Amazon is there. Auctions like, no, dude. Amazon is this huge thing. And I’m like, oh.

So I completely disregarded them because I was so into eBay and selling on Facebook groups at the time. So it’s been fun to see how in 98, literally, e-commerce was really nonexistent. It was just some stores that had their websites and the websites were more informative. It was more infomercials. You know what they’re trying to teach you how to do something. We didn’t have Facebook ads. It was very, very all wild west and that wasn’t that long ago.

Daniela: To me, what’s insane is that like you’ve been in the e-commerce business since like the baby steps. Because I think also when I remember, I mean, I was definitely not old enough to like be around for when all of that stuff was happening. But I do remember sort of being a child and my parents being very wary of online shopping because they were always like, no, you’re not gonna wanna put your address and credit card information there. Like, I don’t know, you know, in-store shopping was the thing because people didn’t really trust e-commerce because it wasn’t as popular as it is now. And I feel like nowadays it’s like shopping online is everybody’s number one option.

The Challenges of Early E-Commerce

Fernando: At the time, everybody was saying like, this is not going to last. This is gonna collapse. This has no future. And to be honest, it was very difficult to do business because now we have communities where we can talk to other sellers and learn from each other. Now we have tools that gives us information. Now we have ways to do research and way to find opportunities in sales before we would go and it would be like, okay, this is what I find. I don’t even know if I’m gonna sell it. I have no data whatsoever. It was literally just going like, I’m gonna trust my gut. And you would go, and sometimes it was that, right? You didn’t have anything. It was just more like, it was a gut feeling that whatever you were buying was going to sell and there was nothing else. It was just go for it.

And today is like everything you do really, you can make smart decisions about it. Anything you do, any, even in the design, you can go and search, like this is gonna work. You can talk to the community and say, “Hey, what do you think about this design? You think it will reflect my branding?” It will not, you can get immediate feedback. Before it was like nothing. You know, it was like, yeah, you had like a couple of friends that were on AOL. You would send them a message, say, “Hey,” you would send an image, they would take forever to load. And sometimes they wouldn’t even get it. And you say, “Do you like it?” And they’ll be like, “Well, I have no idea what I’m looking at, but sure, I like it.” It’s very different. You find your drive now so easily and you can find clients ridiculously fast compared to what it used to be before.

The Evolution of Holiday Shopping

Daniela: Yeah, I mean, I think, like I saw this meme or like video of someone saying like Black Friday shopping in like 2008 was, you know, like a bunch of people trying to run into a store and see how much they could get. And nowadays it’s like Black Friday shopping and the stores are like, you know, there’s like a normal amount of people. It’s the websites that are crashing with everybody trying to shop online, which just like shows how much e-commerce has completely influenced, I mean, the shopping market for people in general. It’s just how people do things.

Fernando: I mean, you make sound like 98 like I was this old dude in there. I mean, I was literally in college. I was like 19, you know? And yes, the Black Friday deals. My son was asking me like, “Are you gonna do Black Friday?” I’m like, I don’t care about Black Friday anymore. It’s like, the deals are like a week long. It is like, it’s nothing exciting about it. I told my son it was the hunt, right? It was, I’m gonna go for the hunt. I would see if this thing I want, I can get it and we would wake up at four in the morning and we would go outside Best Buy.

And I wanted to buy a damn DVD that was like $2 and I could have gotten that any day in the year. But I wanted to see if I could get it, right, and it was the hunt, or try to go get these video games because it was like $10 cheaper and go and try to get it. It was entertaining. It was fun. And then it started getting aggressive and then it started getting out of hand and it started getting like, not the point that you’re like, nah, I don’t want to go. And now it’s like, it doesn’t exist, you know, it’s just now it’s Cyber Monday and things like that.

Daniela: Like right after Black Friday, remember the people were like extending it to like Cyber Monday, cyber Week, cyber everything. I was like, yeah. I mean, because like, it’s just gotten such, it’s become such a huge market that it’s, I mean, it’s really different from what it was before. It’s too…

Fernando: Much noise during those days that now, like I started getting Black Friday deals from people selling softwares and courses and stuff like that literally in October. Because they wanted to try to get the money first, and then they wanted to avoid all the noise that by the time we got into Black Friday, nobody had deals. Nobody had offers. And it was just ridiculous noise that didn’t stop. And it was like the same thing. And it was like, because your emails were so spammed by everybody that it has lost the essence, you know?

And the idea that everybody’s like, what’s the point? Right? It is no longer something like, some people now have it like Black Fridays of December. You know, “we didn’t want to do it because we don’t wanna lose your offer that day, and now we are gonna do it here.” It’s like, what’s okay? It’s just an offer. It’s no longer a Black Friday. It’s just an offer. It’s just a new offer. But I don’t know. It was fun. Now it’s just, okay. Lot of noise.

Acquiring First 100 Customers in E-Commerce

Daniela: Well, you know, this is the call to the first 100 podcast, so I do wanna ask, when you started doing e-comm full-time, how did you go about actually getting customers and making revenue and profit out of this whole thing? I think a lot of business owners, whether they’re solopreneurs, entrepreneurs, whatever industry they are in, have different journeys as to how they actually make their venture successful. So I wonder how did you do it? Especially because you were doing it at a time when e-commerce was not even as common as it is now. You had to obviously figure out a way to get people’s trust. I’m assuming that marketing was a lot different. I think marketing now is very…

Fernando: Very different.

Daniela: A lot more accessible with digital tools like social media, things like that to like promote e-commerce stores. How did you do this? How did you actually start to get, you know, those first few people that actually started to make this worthwhile? And you know, when you started to see the money coming in.

Fernando: I’ll give you the two different ones. You know, the one in e-commerce, how I got my hundred, and then how I got my first hundred when I started selling courses. It’s very different and very different times.

When I started doing e-commerce, I had never really stopped, but like in 2013 when I started doing that more like full time, I went and see first of all, what do I have that I want to sell in my house that was just laying around. So that I didn’t have to invest any money. And as I said, I’m a toy collector, so I had thousands of hot wheels, right? And I said, okay. I went to a Facebook group at the time and that there was for toy hobby wheel collectors. And then I learned that there were so many and there were people selling and buying. It was a buy and sell Hot Wheels group, they still have them, you know, they still have like action figures and Funko pops and all these other groups.

And I became interacting with people and giving my comments. And because I’ve been collecting since early nineties, I had expertise about my toys from 25 years. So anyway, sometimes so people started like seeing my name. And then I started listing my toys for sale. But by the time I started listing my toys for sale, people had already recognized my name. They knew that I had been around the community, and I made my first sale. And then I made my second sale, and then started asking for people, like, “Can you…” I created a thread where people started putting their feedback on a Facebook group, and then every time, someone asked, “Do you have any reviews?” Here is my Facebook post where everybody gives me reviews, and at the beginning, it’s a hustle, right?

When you’re selling something, it’s a hustle because I would be like four or five hours trying to sell toys and it would be two, three sales. And then I started putting myself a deal that I wouldn’t go to bed until I had at least made a hundred dollars in sales. And there were times that it was 10:30 at night and I had made my hundred dollars sales and sometimes it would be like 200, sometimes it would be like two, three in the morning. And I hadn’t made sales, but it was like a goal that I had. And I made my first 100 sales probably in about three weeks.

Building a Global Customer Base

And after that I started getting clients that were asking me for Hot Wheels in boxes. I started shipping Hot Wheels to Malaysia, to Philippines, to Brazil, to Mexico, some of them to Europe, because I didn’t realize that even though the Hot Wheels are made in Malaysia, they don’t sell them in Malaysia. Actually they ship them to the United States and then they gotta get ’em back. So a lot of these people work in the factories and they’re in love with Hot Wheels, but they cannot get ’em. So it was kinda weird that they were buying from us and then shipping them back, and it was like super expensive.

But what I recommend if you wanna start your first hundred sales is to join groups to join groups of sellers. And see what they’re talking about and ask questions. Do not go and just try to sell something that you have no idea if it’s gonna be sold there. Right now there’s so many communities that will help you get started and there’s a lot of people that are well-hearted that will help you and give you ideas.

Like when I started, when I switched from Hot Wheels to Lego, I joined a community that was called LEGO Investing, and I was invited to a little group that we were like about 20 people. And we would give tips to each other. Like, “Hey, this Lego right now is on sale and expired. You can buy it.” And this is the stuff like that. And I started and they told me how to sell them, how to list them, how to pack them, how to be careful with the box so it wouldn’t get ruined. And it was a very rewarding deal that to make the hundred sales in Lego came very fast. Because, first of all, I already knew how to do that.

From Product Sales to Course Creation

Now if you’re looking to sell content, you first have to build a following, right? And the easiest way to build a following is to join a community in Facebook or any other place. But Facebook makes it easy. I was a member of Amazon groups at the time and I was always interacting with people, making comment, making posts. And I went to a couple of the conventions before so people kind of knew my face. So by the time I got an interview to teach about Amazon Custom, a lot of people knew my name in the community. So when I finished that deal, people started messaging me, “Are you going to be making a course on this?”

And I’m like, no, I don’t think so, but I got so many message people asking for it. Then I’m like, well, might as well just make a course on it, right? And I made it and I had got recognition in the community that I was knowledgeable in my topic, that I was being successful in my topic. Amazon had invited me to see their premium on demand facilities, and it was record of it. So I was one of the five people that was invited to go to the facility in Dallas. And that when I said, I know what I’m doing, and here is the course on how to do it, to make the first hundred sales was fairly easy.

Whereas I see a lot of people that are very shy in the groups. They never talk and they believe they’re very knowledgeable and then they come out with a product and everybody’s like, “But who are you?” It’s like, we don’t know nothing about you. It’s like, why would we buy something from you when we never heard of you? I get messages quite often on people saying, “Hey, will you help me promote my course?” And I’m like, “I don’t know you.” It’s like, how can I promote a course from somebody that I don’t know.

Building Trust and Recognition

Invest a little time for people to know you and a little time is literally a little time, make a lot of impact in a group. You can make impact fast, right? People don’t remember you made a comment three months ago. People remember you made a comment a week or two ago, right? The attention span right now in this era is so small, so short that they don’t remember if they have known you forever, they just know that a week or two ago you helped someone or a bunch of someones, and the people agree with your comments.

Make your timeline about what you want to talk about. Stop making posts that are divisive. Stop making posts that are jokes. Make your timeline about business so that when you make a comment on a group, they click on your profile to meet who you are. They’re like, “Oh, this guy knows a lot. He’s always talking about these things.” So by the time you launch your product, they’re like, “I wanna buy it.”

And a hundred products sell faster if you invest the time to get people to know you than if you say, “I’m just gonna launch something.” Selling physical products, they don’t have to know you, right? You just have to have the right product at the right price, you know, at the right time. And when you’re selling information, when you’re selling knowledge, people got to at least get an idea.

Can you sell without people knowing you? Yes. Go and run Facebook ads, make a very fun ad, make very good copy, and, you know, but that is expensive way. If you’re looking to make your first hundred sales, probably you’re starting from scratch, right? Invest some time on getting people to know you. Otherwise run ads and you can get a hundred sales depending if your sales copy is good or not. But it’s different. But in both of these cases, I build my, the trust of the people who bought it in physical products by going to Facebook group communities onto collectibles. And by going into the premium demand, Amazon groups giving value to people, and both of them, people first got to know me and trust me. And then when I had something to sell, they bought, so it applies to both cases.

Adapting to Rapid Technology Changes

Daniela: Amazing. Yeah. And I actually wanted to ask, since you have also been doing courses and helping people out with their e-comm business, how have you been able to adapt to the rapid changes that are happening? Especially, I mean, in the tech world online, so much has happened in the last few years. We’re seeing a surge in AI and it’s sort of affecting every industry, I think, in different ways. How have you been able to adapt to all of these things that are changing and influencing basically every industry? Obviously with e-commerce such an industry that’s also so involved with technology and the internet. How have you been able to sort of work through this and adapt to the courses? ’cause I’m assuming that what was working in 2014 is not working in 2018, and then it’s not gonna work in 2022. And then 2022 is not even working in 2025, 2024.

Fernando: It isn’t, you know, like in the beginning, things would take forever to change. So whatever you learn today, you could really be dormant for years with the same knowledge and not worry about changes that much. And whoever jumped in the new change first had a huge advantage over the rest because they could see the coming.

For the past three, four years, the marketplaces, even social media has changed so fast that whenever, by the time you finish recording a course, you have to now make changes to it, right? I literally gave up trying to make courses and started making workshops so that I can teach you how to launch an Etsy store, for example, live. I will build a store today based on what Etsy is asking today, a week, two later probably that is obsolete. Right. But whoever applied and learned and opened their store by looking me open one and doing that, it’s changing so rapidly that courses, unless it’s a course on certain aspects, but when it’s about doing sales and stuff like that, it changes so hard.

AI Impact on Design and Marketing

You know, like for example, design by itself, AI has made it to a point that a lot of people are abusing AI. The quality of the design now in the final product is noticeable, right? AI still makes mistakes, but sometimes you don’t catch them, but you wonder, “What does this thing look like shady here? What is like an extra finger in there? What is all that stuff.”

AI is changing everything so fast that right now a lot of people have lost their essence on what they’re doing. Like for example, yes, people say you can train AI to write using your voice, and you can train it to sound like you do when writing something, but the other day I did a test, I’m like, “I wanna write an email to my audience using AI.” I shot GPT, I kind of trained it. Apparently I failed. I kind of trained it to sound like me. I send it. I got the highest amount of unsubscribes that day that people thought that I had been hacked.

I write my emails like I’m going in circles and I speak in my emails the way I speak when I’m talking. But that one was so well written that it was like everything to the point and everything very specific and everything explained that everybody’s like, “This is fake.” They unsubscribed. And I’m like, wow. That was the biggest unsubscribes. I think I had like 30 unsubscribes in less than an hour.

Daniela: Cuz it was so extra. I know.

Finding Balance with AI Tools

Fernando: And I’m like, because there were words that I would never use. And I didn’t notice, I read it. Said, “Oh, this is well written.” I didn’t think, maybe people will like it. Maybe they will finally say, “Oh, you finally explained it better.” Now, apparently people who follow me, they like the way I talk, the way I write, and it’s my personality and that’s what they follow me. And when they saw that they were like, “I can get that from anybody else.” And they were like, bye.

And it is a journey. I get a lot of people asking me for help, like, “Can we use AI to sell on Etsy?” And I’m like, yes, but you don’t wanna sell a lot of it, you know, it’s lazy, it’s not unique. It’s like, where is what you are doing? Yes, use it as a research tool. Use it to get an idea of what you want to sell, what you want to do.

I use it all the time to say, “Hey, gimme like 10 ideas of what things can I write about that right now are trending?” And it tells me, it gives me like, “Hey, can you gimme like the outline of what you would say?” And it’s like, okay. It gives me the outline of what I would say and I said like, “Okay, now I can use this starting point to make it my own.” Whereas people are like, “Write me a book.” And it’s like, “I have a book now.” And it is like, “Okay, do you read it?” “No, I have a book.” “Do you even read your own book?” “No, I didn’t.”

You know, it’s fun how people, how things work right now. It’s going so fast that I had to make a conscious decision that I can only be an expert on so many things, and then I can be an idiot in so many other things. Right? And that is why I surround myself with a team that, like, for example, social media, it came to a point that I’m like, you know what? I can interact as myself in groups and stuff like that, but my social media posts and stuff like that, I no longer make them. I have to have somebody to go and make them and keep track of things that are changing.

The Value of Specialized Support

Like Facebook ads, I have a coach that actually sits down with me like every twice a month to learn the new things that are trending on Facebook ads so that I can keep up with it. Because if I start only paying attention before I run an ad on things that have changed and the rules and stuff like that, or what type of ad is working today, I would only be working on Facebook ads. And that is not even my intention. It’s not, it’s actually the part that I don’t like about business.

But whereas before, I would look the same type of Facebook ad for many, many years, and they were very successful, right? Like do a warmup lead for $5, see how many likes and how many comments you get. If people like it and comment and it’s good, then I’ll scale it to something else and you would do the formula, the little formula, to get conversions. And now it’s like you have to do it in so many other ways that it’s like, yeah, help me to do it.

AI, same thing, you know, you have to surround yourself with a team. And the beautiful thing about today is that you can get a team really on the cheap. Like at the beginning, for example, I used to design for my own products and then I started looking at I’m like, this design’s taking me eight hours to design. I need to make a minimum of $50 an hour. That damn design cost me $400. I’m like, what the heck am I doing? So I’m like, I’m not learning any more design. All my designs are now done by some third party. And it’s a lot cheaper for me. For me, my time is more valuable than outsourcing, and it’s the only way to scale. If you’re self-employed and you’re doing everything, you’re losing money. And people don’t value that.

The Power of Collaboration

Daniela: Yeah, for sure. And I think it’s huge to be able to sort of share with someone else certain tasks because you can always learn from someone. There’s always someone that’s gonna be better than you in one thing while you can be great at the other thing. I talk to a lot of business owners for this and they always tell me like, you know, one of the best things for me was to get someone who could do marketing. ’cause I’m not a marketing person, right? Like, I wanted to have my business and sell my cookies, and that’s what I wanna focus on. Or, you know, whatever it is that they’re doing. And I think, like you said, it’s the only way that you’re gonna scale. And also it’s a great way for you to sort of learn from other minds. A lot of…

Fernando: Everything…

Daniela: Business owners fall into that hole of thinking that their thoughts are the only ones that matter. But sometimes collaborating with other people is really helpful.

Fernando: Yeah. Everything I have to do in my business, I usually take like a small course or take like a couple of coaching calls with somebody to get the basic idea of what is happening in that specific aspect of the business so that I know what I’m going to be asking for whoever is gonna be doing it, because otherwise, sometimes you start, you don’t know what you’re doing and you ask somebody to do something and they give you what you ask and it’s completely wrong. Right. So I like to learn a little bit, so I have the basics, but then I get somebody who actually knows how to do it, and you can only find somebody who knows how to do it if you kind of know what you’re looking for.

Daniela: Yeah. It’s kinda like the concept of when you ask a person what they want to improve their transportation and they’ll say faster horses, but they don’t know that what they really wanted was like the invention of a car.

The Benefits of Outsourcing

Fernando: Yes, exactly. So I outsource, literally have somebody for design, I have somebody for social media. I have somebody who helps me from time to time if I wanna make some very fancy sales copy, I get somebody to write it and then I just insert my wording here and there to make it sound more me.

But like research, like if I wanna research keywords and stuff like that, I hire somebody that knows SEO. I say, “Okay, find me keywords.” I hate keywording. SEO for me is the most boring aspect of my business. I’m a very linear type of person when it comes to thinking. I’m very logical. So you ask me, how will you sell a shirt for t-shirts? And I’m like, “A shirt for t-shirt.” That’s my keyword. A t-shirt. It’s like, not in my head, it’s like no other possible way that somebody’s gonna go on Amazon and search for a shirt that is targeted for teachers.

But somebody in SEO is gonna come up with like 20 different ways that somebody’s gonna search for it. And you’re like, how? Why do those people like to complicate the word in their head so much to search it that way? Maybe they think differently, you know?

And so I am like, you know what? You write my keywords, you write my descriptions. I no longer write those because I noticed that I was hurting my business by only writing it the way I think and not the way that any potential customer will be looking for that specific item. And I’m like, okay. So that is things that I outsource and it helps me grow my business, otherwise I will just be the whole day wasting time doing tasks that I hate.

Conclusion

Fully Managed Podcast – Interview with Fernando

Daniela: Amazing. Yeah, no, totally helpful. I think it’s huge for business owners to learn this, and it’s great to see that you’ve implemented this for you.

Now Fernando, this is all the time we have for today, but I do want to give you the space to tell all of our viewers and followers if they want to go and find you, talk to you if they want to learn about you. Take some of your workshops, whatever it is. I want to give you the space to promote and plug whatever you want.

And the floor is yours.

Fernando: Give me three hours. No, I’m just kidding. Well first of all, if you want to learn more about me, just go to Fernando, that’s my first name, last name.com. That is my website. You can find their links to join my Facebook groups or follow me on social media. You can do all that. Is there.

I help people launch businesses on e-commerce, either on Etsy or Shopify, or I don’t do Amazon anymore. So just pretty much the Etsy, Shopify, and any other ways to do e-commerce, in WordPress, like WooCommerce and stuff like that. I can help you use, find the product. I can help you decide, well, how you want to do it.

You want to go on print, on demand, or you want to sell digital products? Whatever, you know, we can sit down, schedule a call with me. There is a scheduler where you can schedule a 20 minute call. See how I can help you and no cost, and no harm done. Worst case you’re gonna get after those 20 minutes is you’re gonna get some clarification on what you want to do with your business.

You know, and you want to work. We work together. And you don’t know hard feelings, it’s about, it’s about, you need to find the person that you connect with. Right. And that is the reason those calls, because sometimes I can feel like, you know what, even though you want to work with me, I don’t feel like I can work with you.

Right. And I think a lot of coaches right now in the industry, they just want the money that they’re like, I cannot work with this person. But you know what? Whatever, I’ll take it. I think it’s, I think you’re lying to your client. It’s like, and that is a new good way to see, okay, are we a good match?

Because sometimes what they want to do is something that you’re like, you know what? I don’t believe on what you want to do. And you have those 20 minutes to kind of give ’em the idea like, you know what? You probably want to do it this way. And you see that they’re very stubborn about the decision.

You’re like, you know what? We are gonna be working together for six months and we are never gonna go anywhere, and it’s gonna be a bad review, and it’s just gonna be like that. So it’s like, you know what? Let’s just not work together. And that way just tell ’em, just take a course. And it’s rewarding, I like helping people, but I don’t like to have.

As many clients as one people have, I like to work with good free time and that’s it. Because I also like to focus on my business. I like e-commerce, but when you are working on yourself, your own office and you’re self-employed, and all your employees don’t live like a thousand miles away from you, it’s nice to talk to somebody from time to time.

So it keeps my mind sane, I guess.

Daniela: Awesome. Yeah, no, I will be adding the links to all of your information at the description of this video so that anybody that wants to find you can

Fernando: Thank you

Daniela: If they want to talk to you, see if you guys are a good match for e-commerce. And thank you so much for doing this today, Fernando.

We’re very happy to have you and everybody. I will see you on the next episode.