Maintaining Forbes’ Legacy and Embracing Innovation with Penji
Forbes is one of the leading business publications across the globe, with over 100 years of history. They are especially famous for their lists and rankings, such as their 30 Under 30 list and their annual list of the 400 richest Americans.
SERVICES
News
INDUSTRY
Media
YEAR
2023
Modernizing Marketing
Forbes is known as a reputable institution, giving them a leg up in the competitive world of SEO. At the same time, increasing digital reach requires upgrading branding for a digital audience.
Expanding Brand While Maintaining Consistency
Forbes is an iconic, highly recognizable brand, posting the unique challenge of creating new content that stays true to it.
Increasing Social Media Engagement
Forbes is interested in increasing its reach across new media platforms like Instagram, Twitter, and TikTok.
Solution
By leveraging Forbes’ established style guide, Penji’s designers created new elements that stayed true to the trustworthy, business-savvy brand.
Utilizing Instagram’s unique features helped Penji create new forms of content for Forbes, experimenting with A/B testing to find the most engaging content.
Penji’s designers analyzed trends in the digital marketplace, Penji helped Forbes modernize their brand presence through social media.
Result
Forbes saw engagement on social media improve by 700% across channels.
With redesigned graphics, Forbes developed a more consistent brand image for their social feeds.
Forbes improved their average SEO ranking by 5.6 points using Penji blog illustrations and graphics.
700%
social media improved across channels
7x
increase in engagement rate
5.6
points average SEO Ranking
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