Get 25
effective Facebook
ad ideas

1. Visual punch

Ad link | Company: Overnight Oats

Sometimes you don’t need to beat around the bush with clever copy or cutesy mascots.

If you have a good product, you can visually punch your viewer using a colorful, weird, or unusual graphic that stands out and contrasts against everything else on the page.

This is highly effective when your product is actually unique, have unique packaging, or can be presented in a way that’s mind boggling. The weirder, more color, and puzzling the image, the better it’ll work.

2. List of benefits

Ad link | Company: Ka’Chava | Video capture

Opposite of #2 is #3…where you just list out all your benefits. This strategy works best when you only have a single product and you want to make it seem like your product is the ONLY choice. Listing out the everything also makes it difficult to compare you with others unless they do a side by side comparison.

In this example you can see Ka’Chava visually showing you their drink. To the left of that, they’re listing out all of their drink’s benefits in an easy to read and digestible manner. This is basically an infographic in disguise.

This type of ad is impactful when your product or service offers many benefits and you don’t want them to be lost in the copy.

3. Visual & audio hook

Ad link  |  Company: Ritz-Carlton | Video capture

You can capture people’s attention using powerful visual combined with a fitting soundtrack. See the ad by Ritz Carlton. Without a doubt an expensive service.

But their ad is fairly simple and easy to make. Mostly a combination of beautiful clips laced together with a captivating soundtrack that makes you feel like you’re there.