March 8, 2019, by Lincoln Green
12 Healthcare Creative Agency Tactics That Will Help You Win in 2020
Have you ever had a health problem and turned to the internet for more information on how to get well? If your answer is yes, then you’re no different from many people. Reports tell us that eight out of ten internet users in the US consult the internet for health-related concerns.
If you’re in the healthcare industry, the statistics above only prove how important it is to get efficient healthcare creative agency services.
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Fortunately, there are competent firms that are stellar at what they do and could give your business a shot in the arm. Here are 12 marketing agencies in the healthcare industry. See what tactics you can learn from each to make your brand shine bright in 2020.
Based right here in local New Jersey, Arteric is a creative healthcare agency that you’ll want to watch. Having copped the Mobile Web Award in 2017 for the Best Advertising Mobile Website and Best Interactive Services Mobile Website, it’s no doubt that these guys are the real deal. To further showcase their prowess, they’ve helped many global healthcare brands such as Novartis and Teva Pharmaceutical Industries.
With Cyan, access to a healthcare brand is of their highest priority. They use strategic planning, customer engagement tactics, and specialized training to ensure that they deliver the utmost in their agency services. As a matter of fact, just ask their clients of Regeneron-Sanofi Genzyme, Braeburn Pharmaceuticals, and Sanofi.
Lyfe is all about marketing for firms in the healthcare industry. They know that it’s constantly in a state of flux, and they’ve built tactics and products in place to help companies stand out and be more recognized. As a matter of fact, they’ve helped a nutritional facility grow their following and overall conversion rate by the thousands. And if they’ve been mentioned in The Huffington Post and Entrepreneur, then they’re definitely doing something right.
You know, healthcare doesn’t just extend to us. We also have to treat our furry friends to the best healthcare that we can provide for them, right? In this particular case, Excitant Healthcare Advertising really tends to shine – they’ve specialized in animal health advertising for quite a while now, and the niche catering is quite appreciated by many companies which include Zoetis and Merz North America. However, they don’t just deal with animal health. Other paths include healthcare information technology, medical devices, and pharmaceuticals.
This agency, located in Southern California, as they put it “create digital experiences.” They focus on creating ideal user experiences to connect brands to their intended audiences. And these guys have worked with clients of all types, but with regards to the healthcare industry, they’ve partnered primarily with pharmaceutical companies, such as Santaris and Avanir. What’s also interesting is that these companies are all located in California – it looks like they prefer to keep things local. I can’t blame them, though – California’s great.
This one sounds self-explanatory, right? It’s a business that does SEO for the healthcare sector. But there’s a lot more to it than that. In fact, they’ve achieved over 70,000 first page search results for their clients. Healthcare’s also quite aware of the fact that social media is basically second nature for businesses, so they’ve tailored their services around it as well. From websites to social media, they do it all. Lastly, what I really like about them is that they get straight to the point – no contracts or anything of that sort. Just results.
These guys are an interesting bunch, I find. I like how they take on the focus of finding the patients so that you as the healthcare provider can provide the care that you’re known for. They see patients as actual people and treasure the interactions between them. It brings a sense of humanity to the marketing process that I just can’t help but respect. It’s also cool that they’re located in the Sunshine State, as well as in the Big Apple.
Syneos is quite down-to-earth with their approach as a healthcare creative agency – they possess a clear view into the complexities that the industry usually presents. And as such, they build real ideas that resonate well within the industry. With offices all over the world, Syneos is quite a powerhouse, albeit a quiet one. And they have the portfolio to match – they’ve worked with Navicor, Chamberlain and Cadent Medical, to name a few.
Okay, this name I find rather…. interesting. But the company itself is nothing to laugh at. In fact, one can only admire what Dobies has done in the healthcare sector with their branding and advertising – it’s all they do. And they’re pretty good at it too. You’d have to be in order to win multiple awards, including the Best Digital Marketing Agency award for 2019 from DesignRush.com. Healthcare associations, hospitals, organ procurement organizations – Dobies does it all.
You know, for a healthcare creative agency with such a simple name, I was legitimately surprised at the things that Smith and Jones was able to accomplish. I mean, over 500 awards in their lifespan? 800% increase in appointments for their healthcare clients? 332% growth in new patients? Those are some pretty impressive numbers. I guess healthcare brands do go to Smith and Jones in order to get better.
REQ is a Digital Marketing Agency with headquarters in Washington, DC. Founded in 2008, this company has satellite offices in Boston, New York, San Diego, San Francisco, and Las Vegas. They offer a full suite of in-house brand management and digital marketing services. These services include advertising, SEO, online reputation management, and public relations, among many others.
One of the healthcare organizations they’ve worked with is Pharmaceutical Research and Manufacturers of America (PhRMA). REQ created and managed the group’s Partnership for Prescription Assistance (PPA), which aims to give patients excellent service and provide their needs for free- and low-cost medicines. The project used all digital touchpoints, from online sources to social media, to improve the organization’s health messaging.
Thiel prides itself in being an agency focused on brand and digital experience. It offers services related to brand identity, naming, advertising, campaign strategy, annual reports, corporate social responsibility, and other related business matters.
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