TeLisa Daughtry: Powering Women & Girls To Become Innovators in Tech - Unlimited Graphic Design Service

TeLisa Daughtry: Powering Women & Girls To Become Innovators in Tech

/ August 28, 2019

Episode #36 of Shades of Success features the autodidact and founder of FlyTechnista, TeLisa Daughtry. FlyTechnista has been on my radar for a while, and the wait was worth it. TeLisa’s ardent advocacy in empowering women and girls in the tech space by making resources and opportunities available is impressive. In our in-depth interview, she talks about how she started having zero knowledge in coding when she was 15 to learning six programming languages and navigating the tech industry. Listen to her journey here

TeLisa Daughtry 

TeLisa Daughtry began her journey in 1998. Despite the lack of resources online and offline, TeLisa was able to learn six programming languages within one and ½ years. Her thirst for knowledge began in high school, and she was determined to learn how to code. Not having the money to buy books, she stayed in bookstores after school and stayed until the owners kicked her out. 

Now, she is an Award-Winning Diversity & Technology Advocate, Serial Social Entrepreneur, Multi-Disciplined Creative, Tech Futurist, and Investor. She is also the Founder and CTO of FlyTechnista and STEEAMnista, initiatives that empower women and girls in tech. She is the author of the eBook, “Learn, Lead, Launch: A FlyTechnista’s Guide to Tech FLY & Hustle FLY.” 

She also has various awards in her belt. She was named 50 Most Influential Women Entrepreneurs in New York City, received the ACT4 Award, named Top 50 Visionary Women in Tech to Watch in 2017, and deemed as a “Changemaker” by the United State of Women. 


TeLisa launched FlyTechnista in 2015. It’s a mobile app that provides women access to curated education, employment, and entrepreneurship resources and opportunities in the tech space. All you have to do is sign up and find more than 800 partners in the tech ecosystem from the United States, Canada, Africa, Europe, and more. 

Once you download this mobile app, you’ll discover your path and find your tribe. Also, FlyTechnista centers around these three goals:

  • Bridge the gap and level the playing field in favor of women by providing them with more roles and opportunities.
  • Promote diversity in the tech space by putting women in the limelight through tools, strategies, and initiatives. 
  • Aim to strengthen the small community of women in tech by fostering affinity groups, providing access to like-minded organizations, and nurturing networks. 

Interview Highlights

[00:06:17] — How did you have the determination and the foresight to know how big the internet encoding and tech would be at that time? How did you stay so focused at 15?

I didn’t have the foresight. It took me a while to figure out that this was an essential skill, that this was viable, that I could do something with it professionally. I really just thought it was a hobby and I’d seen it as an extension of my creativity. So I didn’t differentiate code as being a technical thing or a science thing or a nerd thing. I’d just seen it as “Oh wow I can create in another space with something else,” and that’s pretty much what kept me going. Because as I learned more languages, I learned to manipulate webpages and make all kinds of creative expression just to code and that’s pretty much what kept me going. 

[00:07:38] — How did you adjust to breaking into that industry and can you give advice for other women who are now breaking into male-dominated industries? 

I actually entered into my tech career via design because again as a classically trained visual artist, I figured the safe way which would be going through graphic design. So pretty much that was the program and how I navigated through my journey. I started in design. I started in graphics, from graphics I went to digital design, from digital I went to web, from web I went to multimedia, from multimedia I navigated through interactive to UX, now it’s software.

I had an amazing career journey and path and it was very nontraditional. Being in a space where it’s heavily male-dominated you can really feel insecure and not confident when you don’t see people who look like you. And I won’t even say it was male-dominated, it was white male-dominated. 

It’s really hard to navigate at the time when I did but you have to find mentorship where you can find it. And for me, I was so fortunate early in my career to have mentorship from males who did not look like me, who were older than me, who were older white men. So I allowed them to mentor me and pour into me so I can continuously grow throughout my career. And as the women in tech circles continue to grow, I just looked for mentorship. That’s the biggest advice I can give. Your journey is not going to be dedicated to one mentor, I’ve had so many mentors at different parts of my life. 

[00:14:16] — You talked about, early on, there weren’t a lot of people that looked like you in that space, can you talk about why inclusion and equity is a responsibility for all businesses and why we should employ those tactics?

Again, not seeing people who look like you, it can drastically affect your confidence and your ability to see yourself in that space. We already know that, the statistics around it. But the bigger reason why inclusion and equity really matters in this space is that we have all these initiatives that are designed to support POC in these spaces. But if you’re not giving them access to these opportunities to really flourish and grow and to be included in organizations, it makes no sense to have these initiatives. The only way to really be inclusive is to be inclusive.

Updated August 28, 2019

About the author

Sekinah Brodie is the Director of Partnerships at Penji. She enjoys writing and constantly learning about technology, entrepreneurship, and diversity in startups. She strives to empower women and minorities with job opportunities, career development, and positive representation. She recently launched an interview based podcast called “Shades of Success” that highlights individuals who champion diversity and positive community impact.

The all-in-one design team for your business

Get logos to websites and everything in between, Penji gives teams the designs they need to scale their business.

Learn more!

Related articles

10 Effective Facebook PPC Strategies for Newbies

Being the world’s third most visited website, Facebook is a powerhouse when it comes to boosting your brand’s online presence. As Hootsuite...

Read article

Create Facebook Ad Designs Like a Pro

When scrolling through Facebook, you’re sure to see a confusing mixture of good and bad advertising. With an estimated 2.5 billion active...

Read article

Online Advertising: Facebook Ad vs Google Ad

Should I invest in Facebook Ads or Google Ads?  Advertisers are looking for channels to promote their products or services but don’t...

Read article

Try Penji today 100% risk-free

Thousands of marketers and agencies rely on Penji. See if we’re right for you.
15 days money-back guaranteed. Cancel anytime.

See pricing
We've Designed 1000+ Facebook Ads. Here Are 5 Templates That Works Everytime
Free Download