Using A Snapchat Geofilter To Grow Your Business

by Sekinah Brodie, 02/07/18



Snapchat is a great tool for businesses. Many people think it is just a silly app that teenagers use to send goofy images to each other. But, there are many beneficial uses beyond that. If you are a business owner, creating a custom Snapchat geofilter will help with brand awareness. Here is some valuable information about geofilters.

What is a Snapchat Geofilter?

A Snapchat geofilter is a simple overlay you can use to let people know where you are and what you are doing. Adding a geofilter to your snap gives it an additional element of interest.

Accessing Geofilters

The first step in accessing geofilters is enabling “Filters” in your Snapchat settings and “location services” on your device. For directions on how to enable “Filters” for Android and iOS devices, click here. Once you have geofilters set up on your phone, all you need to do is swipe on the Snap preview screen to check out your options.

Now that you know the basics of how to use geofilters, take a look at five ways a Snapchat geofilter can be beneficial for your business.

  1. Announce New Product Launches

When you launch a new product, you need to get the message out to as many people as possible as quickly as possible. Geofilters can help you accomplish this task. Using a geofilter will let people know that your product is important. People who view the snap will be able to connect emotionally with it as well.

  1. Share the Culture of your Company

You can easily create a geofilter for your office. Doing so will allow your employees to easily promote your business and the products and services it offers. The more employees you have engaging in this digital marketing experience, the faster and more thoroughly the word will get out about your company.

  1. Promote Charity Events

You can use geofilters to promote charity events that are happening in your community. By promoting community events, you are creating a bond that lets both the neighborhood and your clientele know that community outreach is important to you. When the event is charitable in nature, it can help you raise awareness for an important cause.

  1. Show Your Presence at Trade Shows

    snapchat geofilter

Anyone who has staffed a trade show booth can tell you that it can be a challenging way to gain new prospects. But, promoting your trade show presence by using a geofilter can help drive the right traffic to your booth. The more people who visit your booth equates to more potential leads, so this is a simple way to attract visitors who can quickly move from prospects to customers.

  1. Support Your Personal Brand

If you create a personal geofilter, you can connect with people who have similar interests and mindsets. So, it is the perfect way to launch a book or promote a webinar you are hosting. It is a fantastic way to get the word out to potentially thousands of people quickly.