Grow your audience by connecting your brand to the world through Facebook. With access to billions of users, creating a Facebook business page will give users an opportunity to learn more about you. It is arguably a must-have in terms of business marketing tools in the 21st century. Even with billions of users on the social media platform, it may still take some time to grow. You’ll find endless Facebook marketing tips and Facebook for business tips online, but the biggest step is simply creating one. Building your audience will come after. Here’s how to get started.

Creating A Facebook Account

Let’s start from the very beginning. You’ll need to have a personal Facebook account in order to create a Facebook business page. Creating a personal account for Facebook is simple enough. Follow the steps below to setup your personal account.

  1. Go to Facebook.com
  2. Fill out the required information and follow a few simple steps and you’re in! 

 

Creating A Business Page

Now that you have a personal Facebook account, it’s time to create your business page. Creating your business page is simple and straightforward. However there will be a lot of steps that will require you to think a bit and decide if that’s how you want to be presented. We’ll go over each step below and help guide you through the process to ensure you’re setup with a Facebook page that fits you.

How to create your Facebook business page

1. Log In

Log into your personal account.

2. Create Page

On the top right corner you’ll see a drop-down arrow. Click on the drop-down arrow and you’ll see the option labeled “Create page”. Click on that. 

3. Select Business Or Brand

Now you’ll be prompted to select if it will be a business or brand. If you’re a brick & mortar, online business, startup, or any form of business operation that actually makes money and you want to get MORE business/awareness from a Facebook page, choose Business. If you’re trying to create a page for a local non-profit organization, club, or local group, and your goal is just to create a space for your group to engage, then choose Community or Public Figure. For this example, we’re going to choose Business or Brand.

4. Business Name And Category

After your selection, you’ll be prompted to enter in your business’ name and category. Based on the category you select, additional fields will appear. Both the business name AND the category can be changed later in your profile. So don’t worry if the name of your business is still in progress. For this example, we’re creating Khai’s Kitchen – a local business. Once you’re ready to move on – click Continue. 

5. Profile Picture

Now Facebook is going to ask you to upload a Profile picture. Chances are if you’re reading this article, you probably don’t have a well designed profile picture readily available. Your business’ profile picture is VERY important, especially if you’re creating a business page with anticipation of advertising on Facebook or using your Facebook page to engage with your audience. Your Profile picture MUST be professional. I recommend you skip this step for now and come back later when you have a professionally designed cover photo (I am). 

6. Cover Photo

Facebook will now ask if you want to upload a COVER photo. Again, if you don’t have a professionally designed cover photo, don’t worry about this step and click Skip. 
Now you’ll be redirected to your completed page. Congratulations! 

And that’s it! Now you’ll be redirected to your official Facebook page. But it’s not over yet. You’ve only finished “creating” your Facebook business page. That’s the easy part. Now you have to properly setup your Facebook business page.

Accessing Your Facebook Page

Now that it’s created, how do you find it? And how do you access your Facebook business page? Fortunately Facebook made it relatively simple to do so.

  1. Log into your personal Facebook account
  2. On the top right corner and click on the drop-down arrow. You’ll see all of your Facebook pages under “Your pages:”. 
  3. If you created multiple pages, they will all appear here. Click on the page you want to access as an administrator and you’ll be redirected to that page. Pretty simple right?

 

Complete filling out your information

Now it’s time to do the hard work…content. Creating the page as you could tell is simple and painless. Adding valuable content and filling out all of your information is the tough part and will require some time to do. Follow the steps below to make sure you’re filling out ALL the required fields (not all of them says required) in order to get the most out of your Facebook business page.

Filling out your About section:

  1. Access your Facebook business page (instructions above)
  2. On the left sidebar under your profile picture click on “About”. You may need to click “See more” and scroll down to find “About”. 
  3. Once you find “About” click on it to access your About page where you can edit the majority of information that your visitors can see. I’ve attached a screenshot here to show you ALL fields that you need to fill out. The more you fill out this page, the easier it will be for your visitors to find you and for people who don’t know of you to discover you through organic search. 

General

  • Username: You can change your username here

Business Info

  • Edit business details: Depending on the category you select, this option may or may not be visible
  • Edit business types: You can select whether your business sells goods or simply represents a company or corporation

Additional Contact Info

More Info

  • Edit About: Add a short description about your business within 155 characters. Use keywords that best describe your business carefully here as they will be picked up by Facebook and google search engines.
  • Edit Impressum: Not mandatory unless you’re in specific countries. However this is a great field to take advantage of given Facebook allows you to have up to 2000 characters. Use this space to write a more comprehensive description if needed.
  • Edit Company overview: A short 1-2 sentences about your company.  A good company overview includes what you do, who you service, and your offer here.
  • Edit general information: Another spot for general information and should be filled out to make your page easier to find.
  • Edit founding date: Include this if you have it.

Story

  • Our story: Here’s where you can basically create a blog post about your company and your story. Think of this field as the LONG description of your company. You can include your entire history here, how you founded the company, your mission/vision/values etc. Be sure to include a nice image of yourself or your company here.
  • Add a button: This is where you can add a call to action for your page. Clicking on this will open a Popup and Facebook will guide you through a series of steps to create a Call to action button for your business page. This is good if you want to redirect people to your own website to make purchase.

 

Adding Your Team Members

Do you have a cofounder or other team members you want to have access to this Facebook business page? It’s often smart to have a few of your team members as editors or administrators to help monitor and engage with your audience. Follow the steps below to add team members to your newly created Facebook business page.

Adding team members:

  1. Access your Facebook business page (see instructions above)
  2. On the top right corner, click on “Settings”
  3. Once in the settings page, click on “Page roles”. Here you’ll be able to add members from your team. Enter their name, select their role, and click “Add” to add them. The newly added member will be notified and gain access to certain features to your Facebook page depending on the role you gave them. Be careful NOT to give out the Administrative role to just anyone. 

 

What are the different Page roles?

Facebook (as of this writing) gives you the permission to add additional team members under 5 roles. Unfortunately they do a poor job explaining exactly what each role does on the “Page roles” page. So we decided to break everything down and explain each role to ensure you know which is the most appropriate role for each team member you’re assigning.

ADMIN:

Admin is the most powerful role and has everything unlocked basically. Admins should be reserved for someone you trust. Admins have the ability to change the entire page, add/remove users, and adjust all settings.
Permissions:

  1. Manage page roles and modify settings
  2. Edit all information on page + Add apps

  3. Create, modify, and delete posts as page

  4. Ability to go LIVE on page on a Mobile device
  5. Reply and send messages through the page

  6. Manage comments and posts on page

  7. Remove and ban users

  8. Manage ads, promotions, and boost posts

  9. View Page Insights

  10. See who published as page

EDITOR: 

Editors are perfect for someone you want to assign to manage the page’s daily activities and postings. Editors can do everything admins can, except managing page roles and modifying settings.
Permissions:

  1. Edit all information on page + Add apps

  2. Create, modify, and delete posts as page

  3. Ability to go LIVE on page on a Mobile device
  4. Reply and send messages through the page

  5. Manage comments and posts on page

  6. Remove and ban users

  7. Manage ads, promotions, and boost posts

  8. View Page Insights

  9. See who published as page

MODERATOR:

Think of Moderators as your engagement officer. They can’t create content, but they can reply to all comments, create ads, boost posts, view insights, and ban people from the page. Moderators are great for moderating activities and engaging organically.
Permissions

  1. Reply and send messages through the page

  2. Manage comments and posts on page

  3. Remove and ban users

  4. Manage ads, promotions, and boost posts

  5. View Page Insights

  6. See who published as page

ADVERTISER:

This role is strictly reserved for anyone who is monitoring advertisements, promotions, and boosted content for page. This page role is specifically created if you’re hiring someone to help advertise and promote for you.
Permissions

  1. Manage ads, promotions, and boost posts

  2. View Page Insights

  3. See who published as page

ANALYST:

An analyst has limited function and can only view insights and who published what on the page. If you’re hiring or having someone on your team dedicated to analyzing your Facebook’s data, this is the role you want to give them.
Permissions

  1. View Page Insights

  2. See who published as page

 

Upload a custom profile picture

Yes, you read that right. This is literally the first thing people see when they engage with your business on Facebook. So whether you’re commenting, replying, or appearing in their search result, the first thing they see will be a mini version of your Facebook business’ profile picture. Don’t just upload your logo and hope that it’ll do. It won’t do. You’ll need to have the right dimension, and do some testings to see how it looks when uploaded.
This is also something that Penji can help you design if you have a Penji unlimited graphic design plan.

Add a compelling cover photo

If your Facebook business page doesn’t look professional, people aren’t likely to interact with it. Make sure it looks clean, professional, and relevant to the audience you’re trying to target and engage. A sure way to do that is by having a beautifully design cover photo that clearly states what you’re doing, who you’re targeting, and the benefits of being in the group. For help designing your cover photo, see Penji’s unlimited graphic design service. Penji can help you design Facebook cover design and a plethora of other social media graphics you can use to promote your business.

Start adding people you know

This might seem obvious, but now is the time to start adding people on your friend’s list. Your page need fans, and no one make better fans than friends who already know of you and support you. To add people to your page, follow the instructions below:

  1. Log into your personal Facebook account
  2. On the top right hand corner, you’ll see a drop-down arrow. Click on that and it will show you your Facebook business pages. 
  3. Once you’re on your business page, on the right side column you’ll see “Know friends who might like your Page?”. Here’s where you can add all your friends. 
  4. Make sure to ask your other team members who are assigned to this page to do the same.

 

Claim your custom @USERNAME

Your username is how people will find you. If you have a complicated or tricky username, it will be much more difficult to find your business page in Facebook search. Don’t settle for the default username that Facebook gives you. Change it to something that fits your business and is easy to recognize and search. Also, make sure to claim your username quickly so no one else can take it. Follow the steps below to change your Facebook username.

  1. On the left sidebar, click on “About”
  2. Once you’re on the About page, you’ll see “Username” under General. 
  3. Click on Edit and you’ll be able to edit your username. Facebook will let you know if the username is available and meets certain criteria.
  4. Once you find a username that you like, save it, and it’s yours! Congratulations!

 

Upload interesting albums

People who land on your page will want to get to know you better. They won’t want to just read your posts. They’ll want to see who you are, what you’re about, and what makes you fun and interesting. So create a few albums and upload appropriate pictures that best represent you and your company. Avoid stock photos at all cost. And avoid boring photos. Create albums that are relevant to an event and upload pictures of you, your team, your work place, etc.

Choose The Correct “Call To Action” Button

If you’re a business and you want more than just a few likes and comments from your visitors, then it’s time to add your call to action buttons. A call to action button adds more functionality to your page and gives your visitor the ability to reach out to you and engage off Facebook. Below are steps on how to create your Call to action buttons:

  1. Log into your Facebook business page (see instructions above)
  2. On the bottom right, just below your cover photo, you’ll see the button labeled “Add a button” (this assumes you’ve never added a button before). 
  3. Click on that button and a popup will come up asking you to select which buttons you want. Read each selection and decide which Call to action button is best for your business. 

 

Facebook Marketing Tips

Build your audience and grow your page overtime. Always engage with those liking, commenting, and sharing your posts. If you want to grow faster, you can run competitions, do giveaways, offer special promos for loyal followers, and more. Don’t forget that social media is meant to be a “social” platform. As great as your posts are, it’s important to interact with your audience to get the results you want.