Why You Need To Promote Your Personal Brand
by Sekinah Brodie, 01/11/18
Building your own brand is a great way to stand out in any field. Whether you’re looking to advance your professional career or get more eyes on your personal pursuits, you need to promote yourself with a personal brand. We’re going to discuss why personal branding is so important. We’ll provide examples for you to learn from and show you reasons why you need to develop, grow, and promote your personal brand. Finally, we have advice on how to promote your personal brand, including the do’s and don’ts of self promotion.
Why You Need to Promote Yourself
Your personal brand is the general impression that you project for yourself, both online and in person. Personal branding affects the way people remember you. Although your personal brand will most likely relate to your professional life, it’s just as much about you as an individual.
You want to be in control of your narrative. This lets your shape the way people see you and your work. How do you want your peers and colleagues to perceive you? So, once you’ve figure out your personal brand identity, it’s time to promote yourself.
Promoting your personal brand doesn’t mean you’re directly selling to people. Instead, you’re letting people know who you are, what you do and how you’re available to serve them. So, it’s about sharing your individual self and your skills in one message. Reflect who you are in a professional and positive manner and you’ll project an inviting atmosphere to potential clients.
How to Promote Your Personal Brand
Here’s five quick tips on how you can promote yourself and your personal brand. We’ve outlined things you should and shouldn’t do to connect with your audience.
Do Focus on Your Strengths & Unique Value Proposition
If you had to decide on one thing that separates you from everyone else in your industry, what would it be? What is your most outstanding quality? How do you define what makes you a rockstar?
Figure this out and put it at the forefront of your personal brand presentation. If you’re great with customers, feature testimonials from past clients. So, if you have a tremendous sales records, don’t be afraid to flaunt your numbers.
Don’t Be Fake
This heading speaks for itself and it’s probably the most important thing to keep in mind with your personal brand. You need to be yourself.
Forbes highlights this as the first mistake people make when they promote their personal brand. If you’re anything other than who you really are, people will eventually find out, and your personal brand will be ruined.
Do Increase Your Digital Footprint
Your personal brand needs to be visible across multiple channels. Start with a professional website that talks about you and what you bring to the table. Link your website with all of your social media networks. So, try and make sure you have the same usernames on all platforms.
Start writing and publishing a blog – this is one of the best ways to organically promote your brand.
Regularly share your point of view through your online platforms. Check how visible you are by doing a “vanity search” on Google. This is where you search for yourself, by name and by social media tags, and see where you rank in the results.
Don’t Put Quantity Ahead of Quality
It’s important for you to be active with your personal brand, but quantity alone won’t bring you success. You can’t measure the effectiveness of your personal promotion in the number of tweets you post or LinkedIn connections you make.
The prosperity of a personal brand is determined by the quality of relationships it can produce. It’s measured in how much value your content contributes to a conversation. So, don’t get distracted by the amount of people who know who you are. Focus on developing quality and the quantity will follow.
Do Define Your Audience and Speak to Them
Chances are the work you do or the content you create isn’t meant for everybody – and that’s okay! It’s actually better to target your personal brand promotion to a specific audience.
You may not know who your audience is yet. Once you start promoting your brand and seeing the people who respond, you’ll get a clear idea of who’s interested in what you have to say. So, start conversations with your audience. Answer their questions, offer advice and demonstrate your expertise in the process. Figure out what works and how you can replicate that success. So, be ready to learn on the fly and make adjustments as you promote your personal brand.