Linkedin Video is the most underrated tool in social media. There I said it. It’s officially out into the universe.
For years, Linkedin lacked innovation. Linkedin has came a long way since it’s initial release in 2002. It’s the BEST tool for networking professionals, but before the implementation of video, Linkedin is a place filled with spam, weird/random messages in your inbox, and random invites from strangers asking to be your connection.
Throughout the past thirty days, I challenged myself to post a video on Linkedin for thirty straight days. Here are my findings:
There are times in life where I personally lack creativity. I am my biggest critic and when I feel that loss of creativity, I need to do something to fix it. The last time I had that urge was right before the official creation of Penji. We then went on a trip to Vietnam which unlocked a particular part of my brain. I vlogged the entire trip, I provided people with valuable content, I was engaging. I did that challenge for thirty days and then stopped. Which was fine in my eyes, because the blog ran it’s course. But then there was this thirty day challenge. This challenge in particular came natural to me because it was a quick video that lasted about 30-60 seconds.
During my thirty day challenge I used video to text app called Cliptomatic. The app is five bucks in the App Store and holy cow was it awesome. Adding subtitles adds a layer of trust and quality to your videos. The app was able to identify my speech nicely and very rarely did I have to go in and fix it. All I had to do was annunciate my words and it transcribed it for me.
Using Cliptomatic allowed me to ask my Linkedin universe a question related to business. Throughout the first five-ten days, I did acquire the followers I had hoped for and rarely did someone interact with my content. I was confused because I everyone was talking about how engaging Linkedin Video was and here I was using it, but what I realized was that it’s not about the content itself. It’s making yourself relevant. Here are all of the questions that I asked throughout the course of my thirty days:
This is the most critical piece that you need to pay attention to. In fact, everything before this paragraph was filler text for SEO BS. But this is the good stuff you need to pay attention to. Here is how I was about to get over 300 new connections and over 1,000 users to engage with my content…
I began tagging others when I asked questions.
It’s that simple, you have the tagging ability for a reason. And yes, there could be someone out there that is like, “Hey, that’s spamming.” Ok. Maybe, but it’s effective. And not once have I ever got a complaint for it. In fact, I received praise and was thanked by others for tagging them. I became a connector and resource for others. This simple tool was the key to unlocking Linkedin’s magic and I hope you do too.
If you decide to go on your own challenge, make sure you tag me. Would love to engage with your content in Linkedin as well.