How Infographics Can Increase Traffic To Your Website

Tina Lombardo By Tina Lombardo, 09/06/18


You’ve heard of infographics. But, do you truly understand what they are, why they are important and how to use them effectively? If you answered “no” to any or all of these questions, keep reading to learn everything you need to know about infographics.

 

What is an infographic?

At its most basic level, an infographic is a visual expression of information that is presented in a way that displays the content. They are excellent tools for expressing complex content in a way that is more understandable to people and helps to aid in their comprehension of the material.  Unlike images that are used in conjunction with written material, they are are presented as stand-alone pieces of information that convey a self-contained message or principle.

 

Why Use Infographics

First, they help to convey larger messages in a concise and easy-to-read format. But, there is more to it than that. They can also help in the following ways:

  • Communicate a specific message
  • Present a large amount of information in a compact and easy-to-understand way
  • Analyze data to discover cause-and-effect relationships
  • Monitor the route of certain parameters.

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The Components of infographics

Visual elements

  • Color coding, graphics, reference icons

Content elements

  • Time frames, statistics, references

Knowledge elements

  • Facts

 

Types of Infographics

There are several different types of infographics, each with its own specific use:

  • Cause-and-effect (explaining causal relationships between conceptual stages)
  • Chronological (explaining a process as it happens in time)
  • Quantitative (convey statistically data quickly and clearly)
  • Directional (navigate readers through information)
  • Product. (convey information to employees and users)

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Why are Infographics so Popular?

Infographics are so popular because audiences can get the information quickly and conveniently. It today’s hectic, fast-paced world, anything that is quick and convenient is seen as desirable.  

 

Using Infographics as Part of Your Content

There is no doubt that content is a key part of a marketing strategy. But, it does not, and should not, need to stop at the written word. So, here are some great reasons for using infographics in your business’s content:

  • It presents information in a creative way
  • The human brain is wired to remember images more than text
  • Only 20 percent of text is remembered
  • 90% of the information that goes to the brain in visual
  • Visual images get 200% more “likes” than text updates on Facebook
  • Companies see an increase in traffic of 12 percent after publishing an infographic.

 

Using Infographics as Marketing Tools

When used wisely, infographics can be an integral part of any marketing plan. So, to create the most effective infographics, keep these tips in mind:

  • Infographics must be a part of a wider marketing strategy
  • Choose quality over quantity every time
  • Support your content with a strong promotion strategy.

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Reasons to use Infographics

There are many reasons for incorporating infographics into your marketing strategy. So, here are a few to get you started:

  • People are wired to be visually-oriented
  • We suffer from information overload and infographics help us make sense of everything
  • More engaging than text
  • Accessible
  • Persuasive
  • The information is easy to recall.

 

Benefits of Infographics for Your Business

There are many ways in which infographics can help your marketing strategy and your business as a whole. So, here are some of the best benefits of infographics:

  • Compelling and attractive
  • Have viral capabilities
  • Easily scanned and viewed.
  • Portable and embeddable
  • Worldwide coverage
  • Promote brand awareness
  • Increase traffic to your website
  • Improve your search engine optimization (SEO)
  • Show an expert understanding of a topic.

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Where and When to use Infographics

Infographics are designed to appeal to our sense of sight, which is an incredibly important sense when dealing with marketing a product or service. As a result, people will be more apt to remember and act on something that they see and connect to rather than just read about. So, it stands to reason that using infographics in the following places will help you increase your marketing presence.

  • Social Media
  • Email marketing
  • Website
  • Blog
  • White papers
  • Press releases.

 

Additional Benefits Infographics Provide

So, if you are still not convinced that you should give infographics a try, here are some additional reasons why you should integrate them into your marketing strategy. So, they are:

  • Easy to understand and can even cross boundaries such as language and cultural differences
  • Short and sweet way to get your message across as a result
  • Eye-catching
  • Effective
  • Instructional
  • Shareable.

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If you are ready to get going with infographics, we can help get you started. DESIGN THIS FOR ME