How To Increase Your Social Media Presence Using Strategic Design
by Tori Buckley, 05/15/18
Both consumers and producers are joining social media platforms at an exponential rate. The benefits of social media for your business are endless during the new technical age time. In fact, so much so, that if you’re company isn’t taking advantage of social media, it’s losing out on a ton of exposure. A strong social media presence, that is well thought out, will direct traffic to your company with minimal cost and effort. Building your company’s social media presence will grow your outreach through demographics such as common interests, consumer needs and locality.
If you don’t have a plan, you won’t have success. Having measurable goals to strive for will help you when planning your way to success on social media. Figure out what you want to accomplish; increasing your followers? To improve engagement with your fans? To grow your network? Whatever your end goal is, make sure it’s specific, achievable and relevant to the social media presence your company is building.
As with any marketing for your business, you want to keep in mind the audience you’re trying to reach. Your consumers. Who are they following? What are they “liking” or “favoriting”? Your profile and social language should be close to those of your target audience. Find out how your audience is interacting with other businesses. Ask yourself these questions and research how your competition’s social media presence is performing.
Your Online Personality
Companies will often fall into the mistake of forgetting their personality when it comes to social media. Your followers and consumers want to know your company at a personal level. Create a personal and friendly relationship with your consumers to help boost Respond to comments your followers leave, like and comment on their postings. Leave no mention of your business unanswered. Engaging on social media with your followers will allow them to feel connected to your company.
In addition, your followers won’t feel like they’re being spammed with information by your company. By sharing posts that aren’t related to the services your company is offering, you’re showing consumers that you’re human. Perfecting your engagement with your consumers and other social media influencers, rather than focusing on increasing your follower count, will help grow your outreach exponentially.
Keep it Consistent
Like all relationships, people want consistency. Through all of your social media platforms, you want to be sure that you have a constant voice, tone and message. Having consistency with your brand on social media will determine how your brand performs with your audience. Consistency in social media can mean a few things.
Use Your Brand Identity
The first is having a consistent brand for clients and prospective customers to easily recognize. Brand identity is the image of your company that you want to paint to the world. A brand identity is more than a logo. It’s going to be the message that you want to send to your audience. Creating a brand identity means creating a personality for what you stand for as a business. It’s the face of your company. A strong and uniformed brand identity helps consumers separate your company from your competitors.
Post at the Same Frequency
The second part of having a consistent brand is having a consistent presence online. A regular presence means posting at the same frequency every time for your business’s social media. Posting at a consistent frequency will give you engagement such as likes, shares and comments as well as traffic to your company’s website. Again, don’t forget the personality and tone that you’re trying to get across, as this will stage the conversation and communication between your business and your audience. A step that can help you achieve this is linking your company’s social media on all platforms. Having a consistent presence on your business’s social media will result in effective communication towards your clients.
Optimize Your Social Media
Let’s start off with what social media optimization is. Social media optimization, or SMO, is a strategy used to grow the online presence or awareness of a company through various social media platforms. SMO is a lot like SEO (search engine optimization), which means identifying keywords or phrases that your target audience would typically search for. Social media optimization acts similarly as it uses hashtags and phrases to attract traffic to their page. Look into the accounts that your audience follows. What are they posting and is your audience interested in it? How can you make your content more like theres?
Create Powerful Content
The most important thing about social media is creating and distributing content that people want to share. To create powerful content that your clients or consumers are going to want to share, you need to truly understand your audience. Going back to what they want and what they need. Their likes and dislikes, including hobbies and interests. There are different kinds of content for the different messages that you’re trying to get to your audience.
If you want to spread the word about your company, create content that will explain your company: what service does your company perform, what problem does it solve and how can it help others. Addressing these topics in your content will wash away any doubt or confusion consumers may have about your company.
Although there are different types of content to create, it is important to remember that for all social media platforms visuals are key. Having visuals allows your audience to absorb information from your content faster and effectively. The average consumer gives about three seconds to content they come across on the internet, and if they aren’t intrigued then they’re going to move on.
However, interesting and informative visuals aren’t exceptionally easy to produce. Oftentimes, companies find themselves panicked on creating visually appealing content that will advance their social media presence. If your company falls under that category, consider seeking help from an unlimited graphic design company. With an unlimited graphic design company, you can receive graphic design help for all of your visual needs, from your brand identity to your attention-grabbing visual content. At Penji, we offer unlimited designs with unlimited revisions to ensure that you get exactly what you want every time.