If you’re self-publishing, you must handle all book production aspects. That’s why hiring a talented illustrator is an obvious idea, as you’re responsible for formatting, layout, cover design, and other illustrations. But things get uncertain if you’re hoping to publish traditionally. Should you hire a book illustrator before pitching to book publishers? Probably not. Illustrators can enhance the visual experience of the book to connect with your readers. That’s where a good artist comes in.
However, the job market is getting more complex. Many traditional work setups have disappeared, and freelance job boards are packed with unvetted artists. How do you know where to look or who to trust as an illustrator? In this blog, we’ll share a 7-step process for finding the right person.
Why Hire an Illustrator for a Book?
Book illustrations are crucial because they cater to visual learners. Imagine a children’s book without drawings. Kids would probably never open the following few pages after seeing chunks of text.
Book illustrations are vital for younger readers because they assist with learning. These illustrations keep kids engaged, holding their attention until the end of the book. Including illustrations in picture books can also improve comprehension, developing kids’ love for literature.
On the other hand, book illustrations are also critical for adults. Graphics provide visual assistance in explaining complex ideas and concepts. For instance, illustrations are vital in business books, literary fiction, educational materials, technical manuals, etc. But you probably don’t want to settle for stock illustrations.
How to Hire a Book Illustrator
Hiring book illustrators ensures that your published book is up to par with your standards. However, make sure to follow these steps before you hire a book illustrator.
1. Make sure the book manuscript is edited
One of the most crucial steps that authors neglect is finishing the manuscript before working with a book illustrator. An unfinished or unpolished manuscript shouldn’t be the basis for illustrations. There’s a big chance an editor will eliminate some paragraphs, and some illustrations dedicated to those paragraphs might not be used. This would cost you extra money on the wasted designs, so it’s a no-go.
2. Finish the book’s storyboard
A book storyboard is a collection of images that tell the entire story. This is how authors convey their ideas to book illustrators. A storyboard is an essential part of the creation process. It’s highly recommended that you finish the storyboard before hiring book illustrators so you can collaborate seamlessly.
Illustrators use storyboards for books as a visual planning tool to help them create imagery that aligns with the narrative. Here’s how illustrators typically use storyboards for books:
- Understanding the Story: Illustrators thoroughly read and understand the story before creating any illustrations. They pay close attention to the plot, characters, setting, mood, and other relevant details that influence their illustrations.
- Dividing the Story: The illustrator breaks the story into key moments or scenes. This division helps organize the illustrations and ensures that important events are depicted effectively.
- Thumbnail Sketches: Illustrators often start by creating small thumbnail sketches for each scene. These are quick, rough, and simplified drawings that capture the basic composition and elements of the scene. Thumbnails allow the illustrator to experiment with different ideas and compositions without investing too much time.
3. Identify the kind of illustrations you want
Next is to identify what kind of illustrations you want for your book. There are more than 10 types of illustrations in the creative space. Choosing the most suitable one that reflects the message and purpose of the book is vital. Also, selecting the appropriate illustration type lets you convey the book’s message clearly. For instance, you can choose caricature illustrations on business whitepapers because they’re more formal.
Choose from these illustration types:
- Flat illustrations
- 3D illustrations
- Realism
- Cartoon illustrations
- Comics
- Retro illustrations
- Line art
- Digital illustrations
- Fashion illustrations
- Typography
- Watercolor illustrations
- Charcoal illustrations
Find the Right Artist
Browse Penji's gallaery and get a custom illustration for your book.
4. Hire a book illustrator with a specific style
If you’ve already decided what kind of illustration you want for your book, it’s time to find a talent with that specialized style. If you’re an author with a specific genre, finding a book illustrator that complements your genre is imperative. However, if you’re running a book publishing company, finding illustrators with versatile styles and skills is lucrative. This way, you no longer have to find another creative to work on another book genre.
5. Determine your work contract
If you’re looking to hire a book illustrator in-house, you can find one from online job marketplaces. But the thing about in-house illustrators is you’ll still continually pay them retainers even though there is no book production.
Another option is to hire a freelance book illustrator from Fiverr, Behance, or Deviant Art. You can see their asking rates and negotiate. Ensure you get unlimited free revisions for illustrations that don’t make the cut.
Last but not least, try on-demand illustration companies like Penji. You can subscribe to their unlimited plans while the book production is ongoing and unsubscribe after publication. Working with on-demand graphic design services also means getting unlimited illustrations and revisions. Check out how to create design requests in this demo.
6. Set a budget
One of the most crucial steps before your hire a book illustrator is to set your budget. Hiring a book illustrator without identifying your price range is a recipe for disaster. The last thing you want is to stop the project midway due to a lack of budget. Be honest about your budget and offer a fair price to freelance book illustrators.
Creating illustrations is a time-consuming task that requires creativity and fresh perspectives. Lowballing your book illustrator might mean losing them to another high-paying client. If you have a low budget, subscribing to unlimited graphic design services is recommended. They charge a fixed monthly rate for unlimited designs.
7. Set responsibilities and expectations
The last step before signing a contract is to discuss the book illustrator’s expected responsibilities. It’s also essential that you ask the book illustrator about what the service inclusions are. This way, both will be on the same page, preventing issues down the road.
How Much Does a Book Illustrator Cost?
According to the Bureau of Labor Statistics, fine artists earn almost $60,000 annually. That leaves them with a $5,000 monthly income, the higher end of the spectrum when hiring book illustrators.
A book cover artist’s responsibilities also differ from a book illustrator’s. Book covers will cost between $500 to $1,500 on average. That said, book illustrations might cost an average of $2,000 to $10,000.
Finding Affordable and Exceptional Book Illustrators
If you need affordable and unlimited illustrations, on-demand graphic design services can be the answer. Penji offers three convenient pricing options with no binding contract, allowing you to choose what works for you right now. Simply submit your project request and get illustrations back in as little as 24 hours. You can also chat directly with a dedicated designer and access 24/7 customer support. Subscribe now, and our design team to jump in and create on-brand graphics for you!
Here are some of Penji’s illustration design examples
Subscribing to Penji means getting all these benefits:
- Fixed monthly rates
- Custom illustrations
- Bespoke design platform
- 1-2 days turnaround
- Quality illustrations and graphics
- Unlimited designs and revisions
- Vetted top 2% of designers
- No contract; cancel anytime
- 30-day money-back guarantee
Knock your book illustrations out of the park with an unlimited design subscription. Here’s a quick demo to get you started.
