[Fully Managed]  Rahul Alim from Custom Creatives Ep. 200

Opening Game: Two Truths and a Lie

Daniela: Okay, Rahul, so we’re going to start by playing a game of two truths and a lie. So can you tell me your two truths and your lie?

Rahul: Okay, in any particular order, so they don’t know what the truth is and the lie?

Daniela: Yeah, and I’ll try to guess it.

Rahul: Okay, so all right, so I have three things I’m going to tell you. I’m a former firefighter. I’m from California. My overall goal in life when I was younger was to become a professional soccer player.

Daniela: I’m going to go with the lie being that you are from California.

Rahul: Nope.

Daniela: So you, the lie is that you are a former firefighter.

Rahul: Yep. I don’t know why I thought that would have been true. I was like, he’s going to add a fun fact. What about you?

Daniela: Okay. So my fact, I speak more than one language. I am American and I like to watch anime.

Rahul: I’m gonna go American is the lie.

Daniela: Yeah that’s a lie actually, how did you know? Am I that obvious?

Rahul: Just looking at your eyes really.

Daniela: Yeah, well, no, I’m not. I’m a Salvadorian, born and raised, so not American. I just feel like a lot of people think that I’m American, and I’m pretty sure I can pass as someone from the States a lot of times, so that’s why I use that as a lie.

Introduction

Daniela: Well, Rahul, welcome to the Fully Managed Podcast. Guys, you know what this is about. We talk about marketing. We talk about business. And we assist you guys with your journeys. And you know me, the host, Daniela, and I’m Penji’s partnership coordinator. And we have a great episode for today. And we have a great guest, Rahul Aleem. Hi, Rahul. How are you doing?

Rahul: Doing well. Thank you for having me. I’m excited to drop some golden nuggets for everybody who needs to hear it.

Daniela: I’m excited too. Is your name pronounced Rahul or Raul? Because I don’t want to keep butchering it.

Rahul: Both. I respond to both, but the original pronunciation is with the H, Rahul.

Daniela: Rahul. Okay. Got it. Good to know. I will try to continue that.

Rahul’s Business Overview

Daniela: So Rahul, to kind of get us started, get the ball rolling, can you tell us about what you do, custom creatives, just the whole shebang, what we got to know?

Rahul: Yeah, there’s three parts to what I do. I started back in, I was a former advertising salesperson for a publicly traded company named realtor.com. I started my agency, in fact, in their parking lot and got my first customer, like literally the day I walked out. Then that kind of turned me on to online marketing. I have three units of the business.

Number one is our marketing agency where we service like small to medium businesses. Primarily we have some outliers with some enterprise accounts here and there. That’s where we do like whatever web development, funnel building, advertising, SEO to Google ads, et cetera.

Then we have our mentorship program, which is kind of on my name, the GSD. That stands for Get Shit Done. That’s where we mentor other agencies.

And then our third unit is AI, where we developed a voice AI platform that’s plug and play. It’s voice AI made simple. So we got a little balls in the air. We have three different units and divisions that we manage and work with. Typically there’s never a dull moment or a dull day.

Business Focus and Specialization

Daniela: I think that’s really cool. I really like the fact that you have sort of been, I feel like you sort of described a sweet spot between niching down to a specific group of people, but at the same time being able to expand a little bit out of it. I find that a lot of businesses tend to be they’re way too hyper focused on one thing or too general where there is not like a direction, if that makes sense.

Rahul: Yeah, like the way I recommend brand new people starting as opposed to somebody further along, like brand new people should be really good at absolutely just one thing and be the best at the one thing, no matter what it is, whether it’s selling coffee, just sell coffee. Or like in my case, the only product that I sold for the first decade, literally decade, was banner ads online. So we didn’t do anything else. Were we capable? Absolutely. Did we say yes to it? Absolutely not. Because we’re so focused to being the specialist in one category that it made us so much more money. Our hiring, our pricing, our delivery services, our whole systems were revolved around one thing. So it made it super easy to understand. The company can operate, it can grow, it can scale.

And then we started to expand out as the talent started to expand within our company into other categories of services. And then ultimately we had a bunch of money. And when you have money, you can make bigger mistakes and take bigger risks. And our risks kind of worked to our advantage. Not all of them. We lost a lot of, made some bad decisions along the way, which is natural. But then we expanded out to different industries, different offerings, different services. But it also comes with challenges as you start to try to solve a dentist problems. And then you try to solve a publicly traded company’s problems. Can one person have the brain and the wherewithal to understand how to diversify their conversations? That’s not always true. So our less sophisticated people stay in the local businesses because those are easier to explain things to. And then when it comes to larger accounts, that’s where somebody a little bit more senior has to be able to take the wheel from there.

Target Client Selection

Daniela: Yeah, it’s true. I agree. I think in general, marketing for B to C businesses, any kind of product related thing is going to be a little bit easier because you understand it from the point of view of just being a normal consumer. And like you said, it’s a lot more tangible, digestible to market a local bakery than probably the B to B software that’s going to help with someone’s CRM.

Rahul: Yeah. And based on Avatar, the target audience, like the bakery example I’ll bring up, if they don’t have the money to be able to pay our minimum rates, then we just don’t go after that type of clientele because then we’re never going to win because it’s always going to be price reduction if you take it on. You’re going to be overworked and underpaid. And then you probably break up within a month or three months. And then you’ll do it again with the next person.

So I’m a big fan of I know your identity, know who you want to help and go after those people. It’s not come one call all because when we get leads, we get all walks of life. Some people are broke, can’t even afford to wake up in the morning. And we’re not going to touch that because we don’t we’re not we’re not a bar rescue like that television show. We’re here to take businesses that are motivated, they believe in growth, they believe in technology, and they already have those belief systems before meeting us. Because I’m certainly not going to convince anybody to think the way I think. That’s not my job. My job is to say, all right, you’re open-minded to growing the business. Here’s what we can do. And we find a path forward. If they don’t have the same belief system we have, there’s so many fish in the sea that we just throw them back in, catch and release, and then just go to the right audience that we want to attract.

Daniela: I mean, to be fair, I also feel like the likelihood of your local bakery down the street actually looking for a marketing agency is kind of low unless it grows into something like you know, like a Krispy Kreme of sorts. A lot of these like small local businesses tend to just do their marketing intuitively based on what they want. So it’s obviously not a target audience. I feel like you said that cycle is probably going to be happening if they do reach out for that.

Rahul: Yeah, that’s going to be like a lower end price point. So it’s like somebody selling canned SaaS services for one hundred ninety nine to four ninety seven a month. Those people will probably be able to afford that. But that’s just not our particular clientele, we work in a different capacity. We just don’t, it’s too much work. We don’t like it. We did that in the past. We just kind of fish upstream, if you will.

Common Mindsets in Business Owners vs Agency Owners

Daniela: I also was curious because I know that you coach other agencies actually with what you do. And I’m curious, because you talk to other owners and other people who are in this kind of space, what is a common mindset that you think is happening a lot that you see owners making?

Rahul: Business owners or agency owners?

Daniela: I would say both. I think it’s different for both of them, obviously.

Rahul: Yeah. Agency owners overestimate their own capabilities. The newer they are, the more they do, when it should be the exact opposite. Because if you start an agency and you do web design, SEO, Facebook ads, Google ads, and YouTube, you’re pretty much a master of none and you’re never gonna make it off the line. For the most part, some people that have the tenacity to drive the twenty four seven mentality that they’re going to do whatever it takes and they have that built in their effort is so high that they’re going to win the race and they’ll catch up with efficiency and be better with managing their time. Those people win because they’re just never going to stop until they figure it out.

Now, on the business owner side, they’re going to have a lot of skepticism because it’s not going to be the first rodeo to talk to somebody like you. Just think of yourself as you sell snake oil because that’s what they’re hearing. So how do you now give them confidence that you’re not like their past? And that’s really kind of how a lot of local businesses make their decision making because you’re no different than the person that screwed me over before this and your pricing is the same or more. How can I move forward if I don’t believe in you because I don’t believe in the people that took my money because they got rich? And I didn’t. So that’s all you have to really kind of be conscious and aware of is that that’s what they’re feeling right now so how do you change that mentality without being their therapist is like that’s why we do content that’s why we want people to watch the videos that we produce and we make sure that they do otherwise there’s no point of our phone call if you’re if you have a big goal and your company is not going to survive and you need marketing you need more customers You have to make a move. Otherwise, your move will be a for sale sign on your own business.

So we have to make them comfortable. So it’s important that we also become the authority to them before we even met them. So if somebody opted into like our funnel, we need them to watch a ten, twenty minute video, maybe three or four of them, depending on the offer that that they’re opting into. So that when we have the conversation, it’s not informational. It’s highly productive. But most importantly, they’re already going to meet and greet us before we even met them. And that’s very important to all marketing that we do. And it should be to everybody who has any business whatsoever is get the know, like, and trust off the table. So when you do actually have that introduction, it’s really meaningful. It’s your moment of truth to close or not close or help or not help.

Adapting to Technology and Market Changes

Daniela: For sure. I also wonder how much the agency and just marketing landscape has influenced in changes. Like, cause I feel like, you know, in the last few years with technology being so moving so fast, I’m imagining that you as an agency owner have to change what you were recommending people all the time, what you’re recommending business owners to do. And at the same time, business owners need to adapt to what their business is doing. going to have to do in order to compete in their industry, in their niche, if that makes sense.

Rahul: Yeah. Number one is eliminate shiny object syndrome. So you don’t just start chasing a magic bullet because that’s what shiny object syndrome causes is that you think something can happen and it really doesn’t because it takes work. This is hard work. This is not a walk in the park. Yeah, you can pay somebody to do it for you, but then you spend your money and you have to put the confidence in that person if you believe in them.

The most important thing is adapting to, like you mentioned to the times like AI is here, but then I see business owners like, oh, it’s cute. I’m like, nah, it ain’t cute. This is going to replace your will be out of business. If you don’t do this, if you don’t implement AI. have content about your if you’re a restaurant you have to have your food on the internet you have to have your your ai automatically send out review requests you have to have your staff trained on being not sales people but champions of the brand by giving good service asking them to come back incentivizing them to come back with a free cake or something so they become more loyal to the brand but also get online reviews get them on an email list so you can blast them out whether like Costco does and Amazon does, they’re constantly emailing you. And all this technology is all affordable. It’s all accessible. It’s all there. But that’s the number one driver in sales is repeat business for these local brands. But yet they don’t have as much repeat business because they’re not doing the marketing. They’re just saying, all right well if you like my food once you’ll just come back forever that’s absolutely not the case there is no more loyalty this is not where people spend years at a job right now the attitude and arrogance of people is different people have no loyalty to anything at all it’s they’re always looking for a grass is greener on the other side versus being what’s happy what’s working so that’s our job is to introduce explain and educate and at the same time entertain so they have some sort of value to listen to the videos so it’s not this boring seminar like you might see in a college like a professor just talking at you that’s not our job our job is to make this engaging fun immersive show them hope show them also defeat that if they keep doing it the way they’re doing it then they’re going to get a same result or worse That’s our job. We’re changers, not problem. We don’t create bigger problems for the client. We solve those problems. And sometimes we have to open them up with really good questions and really good answers from them.

Consumer Behavior and Market Saturation

Daniela: I also feel like we are living in a moment because you said people have no loyalties. And I think that that does definitely, consumer behavior definitely has changed. And it’s going to influence the way that you handle your business. But I think we are also living in a point in time where we have simultaneously never had as much of a catalog, as big as a catalog, I guess I mean. I feel like we have so many options and at the same time, we don’t. I don’t know if you’ve heard that feeling of when you go to a restaurant and the menu is huge and you can’t choose because of how big the menu is. And I think that’s kind of like the reality that we’re living in. there’s so much noise, there’s so many people there, everybody’s doing marketing, everyone’s doing paid ads, everyone’s doing organic. And what the real challenge, at least for me is, is to see businesses stand out from that and not fall into the same pattern of doing that for everyone. Because then, you know, from the point of view of like, whoever it is that’s looking to be the That client, you want to make sure that they’re not being overwhelmed and bored. And then what is that attention going to actually become?

Rahul: Right yeah I mean there are a lot of options you can do many things when it comes to driving traffic increasing revenue decreasing costs now based on the customer they can do whatever they see I mean if they see thirty ads today or two thousand ads doesn’t matter they have the choice of which one they want to click on so as a marketer we have to captivate the click so if we get the first click then our landing page has to get the convert Once the convert happens, then it’s our nurture sequence and gets to a person to help them and discover their pains, their problems, what their potential solutions are on their budget. And then also, of course, timeline decision makers and any uncertainties. Once we have all that information gathered, then we can formulate a plan around a budget.

But if we’re going to play that secret game of tell me what it costs and I’ll tell you if I want it, we’re not playing that game. We’re already too aged for that. We’re already too, we’re smarter than that as an agency owner. If you have a thousand dollar budget, great. Here’s what we can do. And here’s what the outcome should be. You need six months to do it. And after six months, you need the rest of your life to implement. And then as you start making money, start putting more money into more marketing. Either we stay in the same channel and expand or we diversify into an omni-channel presence if it makes sense based on additional marginal budget that we’ve created through our profit systems. So it’s our job to basically, like a doctor does their best to identify a problem and give you a solution.

If I go to ten doctors, I’m going to have possibly ten different perspectives and ten different solutions. Now what do I do as a consumer? I cause my own confusion by having analysis paralysis. by not being a leader, not choosing what’s in my gut and saying, let me give this excuse of overeducating something that I’m not educated on in the first place. Why are you having ten calls? Just stop being so skeptical about the world and find what you believe that you can work. And it’s not going to be the cheapest price. It might be, but it’s not going to be the cheapest price. It can be the best solution. If it’s the right person and you have a good relationship and rapport, and you feel that they can read your mind before you even open your mouth and anticipate your pains and problems with solutions, then you may have come across the right person. So I would argue to say, don’t evict that person, run to that person, get their time, hire that person because they can actually scale your business better than anybody can. Because a lot of business, you show me a business owner, I’ll show you somebody that’s going out of business.

Daniela: Yeah, I agree.

Rahul: Nine out of ten go out of business. It’s not my stat. It’s the world’s stat in America. At least nine out of ten businesses will be ceasing to exist, will be dead in a coffin after three years. The reality is they’ve been dying all along. They just did a slow death because they were embarrassed that they don’t want to tell their family members. They don’t want to tell their lenders. They owe a bunch of money. And then they think longevity is the smart cycle, but it’s not really it. Sometimes you should just kill the business earlier or just hire the right people. That’s really the game changer. And I’m a perfect example of that. I hired the worst people possible because I was cheap as shit when I started. And then I hired really good people. And I’m like, God damn, these guys are so expensive. But then what happened was they turned my business around for me. They were passionate about it because they… didn’t have stress that they were underpaid and they can go pay their bills and still have some leftover. and enjoy exciting things. But then they just took on two, three people’s responsibilities all wrapped into one. So leadership management and delegation became so much more simple. So sometimes you just get the right players on the bus, like that book, good to great says, and then that could be that, that, that turnaround plan. And some people don’t have the money to pay them, then get creative, sell them on your vision, give them a piece of the business or give them a piece of the commission.

Investment in Growth and Success

Daniela: Yeah, I know. I think like, definitely it’s, if you want long-term success on something, you want to do an investment. If you’re not ready to do that investment because of financial reasons, you have to figure out a way to get to that point. Or like you said, find other incentives for that person to want to be with you.

Rahul: Yeah. And what the question is, it’s just like, if you had all the money in the world to grow this business, what would you do?

Daniela: Yeah. I think that’s also like a really great question because I feel like a lot of times I think it’s kind of like a pipe dream to be a business owner and people think that that’s like money is going to be the solution. But if you look at famous rich people who have started businesses and they have still failed, I think you can realize like that being rich and having all of the money available to you and being able to like have a starting point where, you know, you’re going to have a full staff or whatever doesn’t mean that you are going to have a successful business.

The Entrepreneurial Journey and AI Implementation

Rahul: Yeah yeah I mean like it’s it’s obviously honorable and I feel for every entrepreneur like I have massive amounts of admiration even if it may not sounded that way through this podcast because I think we have to be wild we have to be crazy we have to be tenacious to be in this seat because we eat last we got to pay everybody first then you’re taking the risk that you have enough money left over to survive and then you have the vision the growth the mentality the hunger and the determination along with the smarts to grow smarter so the longer you work you become much more efficient then you become wiser then you start plugging in efficient tools for example let me go back and reverse to ai like before I had to write blogs I had to write facebook posts youtube descriptions and all this stuff that I paid somebody a copywriter as we call it right then the copyright would write this shit. Then my workload didn’t change very much. Cause then I’d have to review it. Then I’d have to edit it. Then we’d have to go back and forth. So I’m like, I’m in no better position time-wise. I know that I got the bulk of it done by somebody else that I would have ordinary skipped over and never had the content. which is appreciative, but then my time is still sucked up. But now I just type in a prompt into ChatGPT. It spits it out faster, better. In fact, it’s within seven to ten seconds. I can review it real time. I can edit and polish it real time. I can batch create thirty, forty pieces of content all in a matter of an hour without talking to anybody. And it’s going to be better than somebody else can possibly do because my A.I. knows me and learns me and really is It’s starting to become smart as me or better, which is the goal where I’m never going to be able to get that. Or I don’t want to say never, I’m not going to be able to get that out of somebody in this remote world that we live in. They’d have to be planted on their ass to my right. Listen to me, understand me, interview me, document me. And then there’ll be able to read my mind of, of what I’m doing and thinking, because I am an entrepreneur, I am wild, I am crazy. So it’s hard for somebody to get a read on me, but AI does it. So why would I talk to a human when I can just talk to AI? I’ll use the humans for all more appropriate positions like project management, customer charisma, outreach, et cetera, and make the customers feel like they’re the only person on earth that we care about. And that’s extremely important to develop those relationships So the customers stay longer, they’re happier. We get to know their business just like our employees know our business. Cause that’s the whole point of it is to, is to help and grow and scale and turn somebody who would ordinarily do a hundred grand in a year to do a million in a year that would change their life, change their family, change their happiness. Heck it might even keep them married longer.

Strategic Use of AI and Human Resources

Daniela: Yeah, I know. I totally agree with you. I do think that you have to be a very courageous person to want to be a business owner. I don’t think that, like I personally don’t subscribe to the idea that it’s just kind of that, that mindset, because I think that it’s also got to do with like life and privilege and, you know, being, being in a situation where you can start a business. Cause you obviously can’t say that to someone who probably doesn’t have, you know, money to live on to the next day. But I do think that, like you said, it is important to be able to allocate. where your instincts are, where, like, I think that what you touched on, which is AI stuff. Yeah. I agree with ChatGPT being a godsend. It’s not perfect. And, and it’s still kind of like fails sometimes, or it’s a little wacky, but I think, like you said, that, Being able to have an AI do something in a really good way for you and then you still have that human value in other places where AI is just not going to do it is a much better way. And, you know, being able to sort of navigate all of that is the true magic I think is what’s going to lead you towards being more successful than if you’re just… throwing everything at a wall and seeing mistakes basically.

Rahul: Yeah. Yeah. The, the spray and pray model doesn’t necessarily isn’t the smartest model, but like here, I’m putting it in the chat, but this is something that’s like gonna expand and grow and just be a common part of today’s world. The people who start sooner are going to experience the benefits and the profits and the cost savings much faster versus waiting too long. Kind of like back in the days when cell phones first came out, they were very expensive. There were thousands of dollars. They came in a briefcase. The reception wasn’t the greatest, so it was the most expensive it’s ever been. But it was also the people who adapted first learned the first and understand how to do business because the entrepreneurs are kind of always on. But then no longer then and back then meetings you actually drove to, believe it or not. Right. Some of you guys aren’t old enough to know that you have to drive to meet people. You just zoom and FaceTime all the way. But yeah, we would drive from an hour and a half just to meet one person through traffic. And during that drive, you had nothing to do besides sit in your thoughts or listen to the radio. That was it. You had no other options. This was so unproductive and like five calls in a day, just back to back. So now welcome to the first person who bought a cell phone or the first group. Yeah, it’s expensive. Yeah, it costs dollars per minute. But guess what? If it was a dollar per minute, I’ll say five dollars per minute. and I was on the call for a hundred minutes, somebody would be like, I would never pay five hundred dollars. But what if I told you you’d be closing a hundred thousand dollars per month client? Instead, you’d just be driving, doing nothing. Now this is that same cycle all over again. And now it’s incredibly effective.

Thinker Voice AI Platform

Rahul: No one ever needs to answer their phone again if they don’t want to but they still won’t miss calls no one needs to follow up with their lead again because you’re not doing it anyways for the most part most people will call three times at maximum give up and deem the lead a bad lead when the reality is you don’t know that answer you just guessed it because you gave up you failed Now, sales happen between the five, fifth and eleventh attempt. Yet people only call three times. Why is that? Because they just don’t know anything and they don’t have the wherewithal. They don’t have the tenacity. They don’t have the systems. Now you don’t need to. We built Thinker. It’s a voice AI platform that can do inbound, outbound customer service, sales, qualification, role play, screening interviews, and also turning a website from just a boring informational website to now into a talking website where it can sell you book you service you it’s kind of like that that outlet that was in the malls I don’t know if they’re still popular or not I don’t really go to malls anymore but amber crombie and fitch have you heard of that

Daniela: Yeah.

Rahul: Yeah so what did they have outside of amber crombie and fitch

Daniela: Hot models.

Rahul: There you go. Hot models. So that’s exactly right. Exactly. Hot models. So like they had the hot models and then they thrived because they drive the traffic in. Good looking girl. Good looking guy. Come on in the store. People buy stuff and get out. Now, what about your website? What if you can add the Amber Crumby and Fitch models to the website? Because everybody gets the traffic, whether you know it or not. You’re going to have traffic on the website, whether it’s you, your friends, your family, your customers, your prospects. But they’re leaving. how do you give them that I call it the pert plus experience that shampoo the three in one it’s soap shampoo and conditioner all in one but the the slogan of pert plus back in the days in their commercials was you never get a second chance to make a first impression Now, if your first impression is your website will talk to you, engage you, impress you, create the brand awareness and actually book those people that they’ve never seen something like this so easy and accessible. They finally got the information because if there’s two plumbers, one has a smart website and one has an ordinary website. They’re going to pick the smart website every time because it talks. It’s impressive. They may even share it with their friends and saying, hey, check this out. I’ve never seen a website talk before. And now they’re doing your marketing for you because of excitement. And that’s what Thinker, our voice AI brand has done.

First Impressions and Website Innovation

Daniela: I think what happens is also like you mentioned something really interesting, which is that like you only have very. I get that one opportunity to do a first impression. I feel like that’s true for so many things. Like if you’ve ever kind of had an HR type of conversation about CVs and stuff, they always tell you to like, make sure that your CV is going to stand out within those first five seconds because like, you know, like recruiters are only going to look at it for those five seconds. Right. So it’s like, it’s like the same kind of, concept, I feel to having your website, your company, it’s like, that’s your that’s your resume, that’s what you’re presenting to your customer. And they’re going to take a look for ten seconds and decide whether or not they want to snoop. Right, if they want to keep looking, and if you can’t get grab that person’s attention within that, those first, I don’t want to say seconds, but it just means like, you know, like that initial attention is going to really be something that’s going to influence how that person is going to continue to interact with your content and your and your your website your business I also think there’s a lot to say to because I feel like I’ve seen a lot of business owners especially with creative stuff become very kind of ingrained in the artistic part of it and like they’ll make like very sort of beautiful aesthetically pleasing things but they’re empty or they’re difficult to understand they’re they’re you know like they’re a little bit too complicated for the that ideal customer and so I think like being able to build that spot where you are innovative and exciting but also easy to understand is like probably what everybody should be aiming for

Rahul: Yeah, I mean, whatever gets them through the funnel. Each business is different. Pretty is one thing. Cool. It looks good. But then you just need to get the conversions. Restaurants that are backed by VC groups will have beautiful websites and it makes an impression. But they also attract the clientele because they’re in a prime location, spend money, get their clientele so they’ll never go out of business. they have the money to do so then for the rest of us we have to be very efficient on focusing on what what problems do we actually solve for our customers and position that on our on our marketing messages whether it be a website in-store emails text messages online reviews leveraging technology that’s in front of everybody’s nose like voice ai or even chat gpt because it’s all a matter of If you’re going to be negligent to knowing what’s around you and available to you and accessible, then that’s just a decision. It’s a choice to kind of put your head in the sand and not really look at the world as an opportunity that we can grow and scale from a business mindset because everything’s accessible. That person that does social media, if you can’t afford it, chat GPT. If you need review management, you can probably buy a review software that every customer that comes in your door or no matter what business it is, there’s a review message that goes out. So you have an opportunity to get a five star because if eighty percent of people trust online reviews as if it’s a personal recommendation from a friend, why on earth wouldn’t we make that a high focal point of our core marketing? If you’re a brick and mortar local business that relies on local traffic, it’d be stupid not to do it quite frankly to just deny the world of reviews because that’s the only reason people buy it’s literally the reviews

The Power of Reviews in Decision Making

Daniela: I’ve never I don’t I don’t even care I google I’ll look at a review of a restaurant I’ll look at a review on amazon I’ll look at a review everywhere’s reviews right like you know like like amazon and timu and all these are sort of like big ecom things that are coming up the only reason that i purchased products is because I have seen a review and someone is telling me that it is good we just bought light bulbs for for some for the bathroom based off four point seven thousand reviews four point six as opposed to a hundred thirty one reviews and a four point nine so that’s how much and I don’t know who the hell is behind those brands nor do I give a it’s just a matter of

Rahul: Yeah. It’s just the reviews. I like, I don’t know. I didn’t read any reviews. I just saw the number. I’m like, all right, cool. They must have all these people are buying it. Can’t be wrong. So I don’t, if they screw me over, so be it by another one. 

Daniela: Right. 

Rahul: So it’s just, that’s just the way the world works. It’s speed of purchase, speed of information delivery and good kudos to the people who do get reviews. Um, Because then you’re probably not going to have as many problems. You can focus on the next problem. Now you’ve got your social proof out there that people are talking good things about you. Then move on to another problem. How do you get the same customers to buy again? Focus on a repeat purchase system next and then find the next problem, the next problem, etc. 

Daniela: Yeah, and I think that’s great. And it’s a great note to end this podcast on, Rahul. Before we finish, I do want to give you the space because if anything that we spoke about resonated with their audience and they’re looking to work with you, they just want to connect, ask you more questions. The floor is yours to tell them where to go. 

Rahul: Yeah, the easiest way is go to my Facebook group. It’s on my name here. Join gsd.com forward slash group. You’ll be in. There’ll be about thirteen thousand plus marketers that are probably sharing battle scars and also solutions that have worked for them. We’re active every single week doing live trainings. Most of them are free. Some of them are for our private members. And then if you’re interested in voice AI and leveling up, it’s our voice AI platform is thinker. That’s think like thinker. T-H-I-N-K-R-R dot A-I. You can play with the web widget yourself if you want to. You can just literally talk to our website on that website. It can tell you anything. You can even ask it if you have it tell you a joke. So it’s a pretty cool thing. The world we live in is remarkable. Daniela: Awesome. I will be adding the links to the description of this video so that people can easily access them, Rahul. And thank you so much for being here on the podcast today. Thank you for having me. Have a good day. Have a good day, everybody. I will see you on the next episode.

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