Why This Is The Best Design Company For Your Branding
by Taylore Bryant, 03/16/18
Keep Productive featured Penji in his YouTube video as sponsor! We granted Francesco access to a one month trial of Penji in exchange for his honest review of the service and our platform. By using Penji, he received the graphic design help that he needed for his Facebook and Medium. Francesco dives deep into what it is like using the platform including speaking to designers and working on each project. Penji is the best design company if you are looking for efficiency at an affordable rate. What’s great about the video is that he shows step by step how to submit a design request, what the process looks like, and how it can work for your design agency.
The role of a design agency is to build effective brands using graphic design. Your agency’s objective should lead organizations closer to your customers and help drive sales through awareness. Anyone starting their own agency has probably worked in one before. You are aware of the way they are run, who does what, how work gets invoiced, the line of management to get things done, and so on. With that knowledge, it can be tempting to start your new business without taking the time to think it all through.
Francesco D’Alessio is the host of Keep Productive on YouTube, where he does in-depth app reviews. The Keep Productive channel boast 25k+ subscribers. Since he has been creating content for some time, you’ll find an endless scroll of helpful app and tech reviews. He also created a space on Facebook called the Keep Productive Community where he encourages members to share productivity tools, workflows and advice. Check out his other YouTube videos for insight on trending apps and technology.
“Keep Productive is a community dedicated to helping you find the best productivity applications and achieving your goals through interviews/advice with experts in the productivity field. We’re continually growing an evolving towards the mission of being supportive to your every day productivity.”
When Francesco used Penji, we offered graphic design help for several projects including Facebook Ads, infographics, and letterheads. As a result, this helped him with his overall goal of scaling in an efficient and effective manner. He received around 4-5 completed graphic designs within the month that he was given. Francesco saw Penji as a resource for freelancers and individuals like himself who are looking for graphic design help. Penji focused on handling his graphic design requests as he worked on other aspects of his business.
“They helped provide a brilliant experience, and I was pretty impressed with it.” – Francesco D’Alessio, Keep Productive
It is important that your brand’s identity is established to potential customers right away. Your brand’s intent should be the same across every channel so customers can find you. This will help ensure brand recognition. Access to graphic designers ensure professionalism and is guaranteed to get your message across to customers. Graphic design help businesses achieve consistency throughout their brand.
Brand development is always on the forefront for any successful business. Entrepreneurs look for ways to improve their business and to make it stand out from the competition. With the right graphic design team, your business will confirm your brand’s identity as well as convey an emotional connection to your target prospects with your product and or service. Find the best design company that understands the mission and vision of your business.
As the former chairperson for Xerox, Anne M. Mulcahy, once said, “Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission.” Recognize that you don’t know everything. That’s ok. Focus on being open to new ideas and new approaches for your business.
Important work takes time. It takes time to let people know what your selling. Something always falls through the cracks when you devote too much time and energy in other projects. Spread yourself too thin and mistakes happens, and over time, you’ll miss huge opportunities to capitalize on sales. If your strength is not in designing, it’s best to find the best design company that fits your business. Focus on your short term goals and push from there.
Competition breeds the best results, so be aware of your competitors. Never underestimate the competition, see what similar brands are doing, and have graphic design help make it better. To be successful, you can’t be afraid to study and learn from your competitors. They may be doing something right that you can use in your business to make more money. Leadership that understands the company’s strengths and weaknesses. Evaluate how your company stacks up against its competition in regard to its offerings, price, and service delivery. Dig deep and decide how to build something different and better.
Content plays a huge role in the success of your business. Graphic designers create content that will be recognized by both consumers and search engine robots. You know you’ve found the best design company for your business when they produce content that speaks to your target audience. Search Engine Optimization, or SEO, researched content is a key element behind every winning content marketing strategy. Take time to research keywords and intertwine them into pages related to your business, because content is king!
“Trying is a great way to never reach your highest potential. Allow for the most resonant, sticky, and magnetic final product possible. Let intuition and care guide you, and add unrelenting logic, but never let force take over. If it feels forced, step back and try to see how water would best flow through what you’re trying to do. Typically, if a client feels forced from the outset, get out before it’s too late.”, says David Hawkin’s, Power vs. Force. Provide a better service for your customers and they’ll be more inclined to come to you the next time they need something. Great customer service creates customer loyalty.
In business, it’s critical to have a game plan in motion. Life teaches us that plans don’t always go your way, so your ability to adapt in business can make or break you. Realize where your business stands financially and what potential challenges you could be facing. Educate yourself on the changing times and have a “Plan B” ready. If you can’t afford to hire a full time graphic designer, you can look for graphic design help through other services like Penji. You will always have the upper hand creating strategies to overcome any challenge.
You should always be looking for ways to improve your business, which means you have to find the best design company that fits in with your current team. You need imaginative designs that separate your business from the competition, because it can be difficult to execute the image you have in mind. This is where an graphic designer can lend a hand. A skilled graphic designer can create logos, banners, promotional ads, and much more. Their expertise could be the difference between general inquiries and customer conversion.
Risk vs Rewards
What being a business owner means is having the strength of conviction to follow through on your vision. Take calculated risks and realize what’s at cost. Taking the safer route will ensure mediocrity. The risk of failure will push you harder and the rewards will be massive for your business. Take a chance and chart your own course for success by hiring the best design company for you.